Your Content Could Not Be Processed. Active Campaign E-Mail

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is included When a contact signs up for a list When a contact submits a form E-commerce and on-site alternatives (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Alert an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – Your Content Could Not Be Processed. Active Campaign E-Mail.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact purchases A tag is contributed to the contact A custom field is updated with a specific value From there, you can create Conditions, to check whether the contact has a specific tag or customized field value.

Your Content Could Not Be Processed. Active Campaign E-Mail

You can likewise produce Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or gotten rid of The contact buys A date happens A customized field is upgraded with a certain worth You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course precisely how I ‘d like to develop it. Many online marketers develop extremely basic email sequences for their “e-mail courses.” A contact signs up, and then that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, but impossible when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course starts each Monday morning. When I first attempted this method, I was on MailChimp.

Your Content Could Not Be Processed. Active Campaign E-Mail

Here’s the automation I use to invite brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Your Content Could Not Be Processed. Active Campaign E-Mail).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send out the same e-mail to everyone on my list. I desire to send them the proper email for their level of engagement – Your Content Could Not Be Processed. Active Campaign E-Mail. Your Content Could Not Be Processed. Active Campaign E-Mail. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t already acquired the product I pitch in the webinar.

Your Content Could Not Be Processed. Active Campaign E-Mail

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they register, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Your Content Could Not Be Processed. Active Campaign E-Mail.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Your Content Could Not Be Processed. Active Campaign E-Mail

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I do not recommend.

Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually already been eliminated from the automation using a different automation) – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. Your Content Could Not Be Processed. Active Campaign E-Mail. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out an easy “do you still desire my e-mails?” confirmation.

Your Content Could Not Be Processed. Active Campaign E-Mail

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically do not require a very first name to register to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Your Content Could Not Be Processed. Active Campaign E-Mail). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Your Content Could Not Be Processed. Active Campaign E-Mail

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out basic emails.

Your Content Could Not Be Processed. Active Campaign E-Mail

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source project. Your Content Could Not Be Processed. Active Campaign E-Mail.

Nevertheless, including images is a little bit of a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

But, with some changes, I can make my e-mail pretty fundamental. I can make it immediately take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out an excellent e-mail. Your Content Could Not Be Processed. Active Campaign E-Mail.

You can’t merely include an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to add one image, but when you desire to include several, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Your Content Could Not Be Processed. Active Campaign E-Mail. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic design template first.

Your Content Could Not Be Processed. Active Campaign E-Mail

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Your Content Could Not Be Processed. Active Campaign E-Mail). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat much easier in that you can create inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Your Content Could Not Be Processed. Active Campaign E-Mail

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Your Content Could Not Be Processed. Active Campaign E-Mail. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Your Content Could Not Be Processed. Active Campaign E-Mail. However picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Your Content Could Not Be Processed. Active Campaign E-Mail

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.