What Are Split Tests On Active Campaign

What Are Split Tests On Active Campaign

What Are Split Tests On Active CampaignWhat Are Split Tests On Active Campaign

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can activate an automation, including: When a tag is included When a contact signs up for a list When a contact sends a form E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – What Are Split Tests On Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a kind The contact makes a purchase A tag is contributed to the contact A custom field is updated with a specific value From there, you can create Conditions, to inspect whether the contact has a certain tag or custom-made field value.

What Are Split Tests On Active Campaign

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact buys A date happens A custom-made field is updated with a certain value You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I want to build it. Lots of marketers build extremely easy email sequences for their “e-mail courses.” A contact indications up, and after that that contact right away begins getting lessons.

It was simple to develop with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a new course starts each Monday morning. When I initially attempted this method, I was on MailChimp.

What Are Split Tests On Active Campaign

Here’s the automation I utilize to welcome brand-new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (What Are Split Tests On Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the trainees all set for next week’s course, and motivate them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the exact same e-mail to everyone on my list. I want to send them the appropriate email for their level of engagement – What Are Split Tests On Active Campaign. What Are Split Tests On Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it validates that they haven’t currently acquired the product I pitch in the webinar.

What Are Split Tests On Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. What Are Split Tests On Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to the people who really want them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

What Are Split Tests On Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

This automation can be frustrating at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to erase inactive customers, which I do not advise.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation utilizing a separate automation) – What Are Split Tests On Active Campaign.

What Are Split Tests On Active Campaign

What Are Split Tests On Active CampaignWhat Are Split Tests On Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. What Are Split Tests On Active Campaign. I used to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my e-mails?” verification.

What Are Split Tests On Active Campaign

What Are Split Tests On Active Campaign

What Are Split Tests On Active CampaignWhat Are Split Tests On Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I typically do not need a first name to sign up to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (What Are Split Tests On Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

What Are Split Tests On Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

What Are Split Tests On Active CampaignWhat Are Split Tests On Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send out easy e-mails.

What Are Split Tests On Active Campaign

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. What Are Split Tests On Active Campaign.

Nevertheless, including images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some nice templates, but I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – What Are Split Tests On Active Campaign.

What Are Split Tests On Active Campaign

But, with some modifications, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a great e-mail. What Are Split Tests On Active Campaign.

You can’t simply include an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s one thing to deal with when you desire to include one image, but when you want to add several, it becomes a huge task.

They even have a basic mage editor where you can crop the image – What Are Split Tests On Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard design template first.

What Are Split Tests On Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (What Are Split Tests On Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email editing experience is slightly much easier because you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

What Are Split Tests On Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. What Are Split Tests On Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – What Are Split Tests On Active Campaign. However picking an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

What Are Split Tests On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.