Water Made Active Campaign

Water Made Active Campaign

Water Made Active CampaignWater Made Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I typically don’t need a given name to register to my list, however often I get a given name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (Water Made Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Water Made Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Water Made Active CampaignWater Made Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send easy e-mails.

Water Made Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. Water Made Active Campaign.

Nevertheless, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some good design templates, however I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Water Made Active Campaign.

Water Made Active Campaign

However, with some modifications, I can make my email quite basic. I can make it instantly take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve just typed out a terrific e-mail. Water Made Active Campaign.

You can’t just include an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you wish to include one image, but when you want to add numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Water Made Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic template first.

Water Made Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Water Made Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is a little easier in that you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Water Made Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Water Made Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Water Made Active Campaign. However selecting an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already discussed.

Water Made Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

Water Made Active Campaign

Water Made Active Campaign

Water Made Active CampaignWater Made Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact sends a kind E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Water Made Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a form The contact makes a purchase A tag is added to the contact A custom field is upgraded with a certain worth From there, you can develop Conditions, to check whether the contact has a specific tag or custom field value.

Water Made Active Campaign

You can also produce Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact purchases A date takes place A custom-made field is upgraded with a particular value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I wish to develop it. Numerous marketers construct really basic email sequences for their “email courses.” A contact signs up, and then that contact immediately starts getting lessons.

It was simple to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that technique. My e-mail course is manually synced with this countdown timer on my site. You have to register by Friday night, and a new course begins each Monday morning. When I initially attempted this approach, I was on MailChimp.

Water Made Active Campaign

Here’s the automation I use to welcome brand-new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Water Made Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the students all set for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not desire to send out the same e-mail to every person on my list. I wish to send them the appropriate e-mail for their level of engagement – Water Made Active Campaign. Water Made Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already purchased the product I pitch in the webinar.

Water Made Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to register. If they sign up, they right away struck the “Goal” toward the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. Water Made Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Water Made Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t suggest.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous e-mail, they have actually already been gotten rid of from the automation utilizing a separate automation) – Water Made Active Campaign.

Water Made Active Campaign

Water Made Active CampaignWater Made Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking enabled. This kind adds a tag that I utilize to filter those contacts out. Water Made Active Campaign. I used to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I only send out an easy “do you still want my e-mails?” confirmation.