Should I Use The Active Campaign WordPress Plugin Or Not

Should I Use The Active Campaign WordPress Plugin Or Not

Should I Use The Active Campaign WordPress Plugin Or NotShould I Use The Active Campaign WordPress Plugin Or Not

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I normally do not need a given name to register to my list, however often I get a very first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Should I Use The Active Campaign WordPress Plugin Or Not). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Should I Use The Active Campaign WordPress Plugin Or Not

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Should I Use The Active Campaign WordPress Plugin Or NotShould I Use The Active Campaign WordPress Plugin Or Not

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I truly like to send out easy e-mails.

Should I Use The Active Campaign WordPress Plugin Or Not

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Should I Use The Active Campaign WordPress Plugin Or Not.

Nevertheless, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some nice templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Should I Use The Active Campaign WordPress Plugin Or Not.

Should I Use The Active Campaign WordPress Plugin Or Not

But, with some changes, I can make my e-mail quite fundamental. I can make it immediately take up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a terrific email. Should I Use The Active Campaign WordPress Plugin Or Not.

You can’t simply include an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s something to handle when you want to add one image, however when you wish to include numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Should I Use The Active Campaign WordPress Plugin Or Not. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a standard design template first.

Should I Use The Active Campaign WordPress Plugin Or Not

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Should I Use The Active Campaign WordPress Plugin Or Not). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is slightly simpler in that you can develop inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Should I Use The Active Campaign WordPress Plugin Or Not

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Should I Use The Active Campaign WordPress Plugin Or Not. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Should I Use The Active Campaign WordPress Plugin Or Not. But choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.

Should I Use The Active Campaign WordPress Plugin Or Not

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

Should I Use The Active Campaign WordPress Plugin Or Not

Should I Use The Active Campaign WordPress Plugin Or Not

Should I Use The Active Campaign WordPress Plugin Or NotShould I Use The Active Campaign WordPress Plugin Or Not

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can activate an automation, consisting of: When a tag is included When a contact registers for a list When a contact submits a kind E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Should I Use The Active Campaign WordPress Plugin Or Not.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact sends a type The contact purchases A tag is added to the contact A customized field is upgraded with a particular value From there, you can develop Conditions, to check whether the contact has a specific tag or customized field value.

Should I Use The Active Campaign WordPress Plugin Or Not

You can also create Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or eliminated The contact purchases A date happens A customized field is updated with a particular worth You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my e-mail course precisely how I ‘d like to develop it. Lots of online marketers build extremely simple email series for their “email courses.” A contact indications up, and after that that contact instantly begins getting lessons.

It was simple to develop with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that technique. My e-mail course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course begins each Monday early morning. When I initially tried this approach, I was on MailChimp.

Should I Use The Active Campaign WordPress Plugin Or Not

Here’s the automation I use to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (Should I Use The Active Campaign WordPress Plugin Or Not).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the same email to everyone on my list. I want to send them the proper e-mail for their level of engagement – Should I Use The Active Campaign WordPress Plugin Or Not. Should I Use The Active Campaign WordPress Plugin Or Not. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already bought the product I pitch in the webinar.

Should I Use The Active Campaign WordPress Plugin Or Not

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. Should I Use The Active Campaign WordPress Plugin Or Not.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Should I Use The Active Campaign WordPress Plugin Or Not

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation using a different automation) – Should I Use The Active Campaign WordPress Plugin Or Not.

Should I Use The Active Campaign WordPress Plugin Or Not

Should I Use The Active Campaign WordPress Plugin Or NotShould I Use The Active Campaign WordPress Plugin Or Not

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking enabled. This form includes a tag that I utilize to filter those contacts out. Should I Use The Active Campaign WordPress Plugin Or Not. I utilized to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my e-mails?” verification.