Setting Up A Feed For Active Campaign Add On Gravity Form

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I normally do not require a given name to sign up to my list, however in some cases I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,” (Setting Up A Feed For Active Campaign Add On Gravity Form). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s first name.

Setting Up A Feed For Active Campaign Add On Gravity Form

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send simple e-mails.

Setting Up A Feed For Active Campaign Add On Gravity Form

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Setting Up A Feed For Active Campaign Add On Gravity Form.

Nevertheless, including images is a little bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t get rid of – Setting Up A Feed For Active Campaign Add On Gravity Form.

Setting Up A Feed For Active Campaign Add On Gravity Form

However, with some modifications, I can make my email pretty standard. I can make it automatically take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out an excellent email. Setting Up A Feed For Active Campaign Add On Gravity Form.

You can’t just include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you wish to include one image, but when you desire to include a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Setting Up A Feed For Active Campaign Add On Gravity Form. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic design template initially.

Setting Up A Feed For Active Campaign Add On Gravity Form

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Setting Up A Feed For Active Campaign Add On Gravity Form). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their design templates are limited, which is fine with me, however their e-mail modifying experience is slightly much easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Setting Up A Feed For Active Campaign Add On Gravity Form

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Setting Up A Feed For Active Campaign Add On Gravity Form. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Setting Up A Feed For Active Campaign Add On Gravity Form. However selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Setting Up A Feed For Active Campaign Add On Gravity Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

Setting Up A Feed For Active Campaign Add On Gravity Form

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact sends a form E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – Setting Up A Feed For Active Campaign Add On Gravity Form.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a form The contact makes a purchase A tag is contributed to the contact A customized field is updated with a particular worth From there, you can develop Conditions, to examine whether the contact has a certain tag or customized field value.

Setting Up A Feed For Active Campaign Add On Gravity Form

You can likewise develop Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date takes place A customized field is updated with a particular worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my e-mail course exactly how I want to develop it. Many marketers construct really simple e-mail series for their “e-mail courses.” A contact signs up, and then that contact instantly begins getting lessons.

It was simple to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that technique. My e-mail course is by hand synced with this countdown timer on my site. You have to sign up by Friday night, and a new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

Setting Up A Feed For Active Campaign Add On Gravity Form

Here’s the automation I use to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (Setting Up A Feed For Active Campaign Add On Gravity Form).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the same e-mail to every person on my list. I wish to send them the suitable e-mail for their level of engagement – Setting Up A Feed For Active Campaign Add On Gravity Form. Setting Up A Feed For Active Campaign Add On Gravity Form. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t currently bought the product I pitch in the webinar.

Setting Up A Feed For Active Campaign Add On Gravity Form

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to register. If they sign up, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. Setting Up A Feed For Active Campaign Add On Gravity Form.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Setting Up A Feed For Active Campaign Add On Gravity Form

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I do not recommend.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed but have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation using a different automation) – Setting Up A Feed For Active Campaign Add On Gravity Form.

Setting Up A Feed For Active Campaign Add On Gravity Form

The automation then unsubscribes them. My e-mails likewise have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking enabled. This type adds a tag that I utilize to filter those contacts out. Setting Up A Feed For Active Campaign Add On Gravity Form. I used to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my emails?” confirmation.