How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

To start building an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can set off an automation, including: When a tag is included When a contact signs up for a list When a contact sends a kind E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Inform a group member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Use Html Active Campaign Form With Clickfunnels.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a kind The contact buys A tag is contributed to the contact A custom-made field is upgraded with a particular value From there, you can create Conditions, to check whether the contact has a particular tag or customized field value.

How To Use Html Active Campaign Form With Clickfunnels

You can also develop Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or removed The contact purchases A date happens A custom field is updated with a specific value You do not produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I develop my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course precisely how I want to build it. Lots of marketers develop very basic e-mail series for their “e-mail courses.” A contact register, and then that contact instantly begins getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that technique. My e-mail course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course starts each Monday early morning. When I initially tried this methodology, I was on MailChimp.

How To Use Html Active Campaign Form With Clickfunnels

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (How To Use Html Active Campaign Form With Clickfunnels).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” email to get the students ready for next week’s course, and encourage them to share it with pals.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the exact same email to every individual on my list. I wish to send them the proper email for their level of engagement – How To Use Html Active Campaign Form With Clickfunnels. How To Use Html Active Campaign Form With Clickfunnels. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already bought the item I pitch in the webinar.

How To Use Html Active Campaign Form With Clickfunnels

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Use Html Active Campaign Form With Clickfunnels.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the people who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Use Html Active Campaign Form With Clickfunnels

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I don’t advise.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve currently been gotten rid of from the automation using a separate automation) – How To Use Html Active Campaign Form With Clickfunnels.

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

The automation then unsubscribes them. My emails also have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. How To Use Html Active Campaign Form With Clickfunnels. I used to add this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still want my emails?” confirmation.

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How To Use Html Active Campaign Form With Clickfunnels). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

How To Use Html Active Campaign Form With Clickfunnels

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send out basic emails.

How To Use Html Active Campaign Form With Clickfunnels

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some free open-source task. How To Use Html Active Campaign Form With Clickfunnels.

However, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – How To Use Html Active Campaign Form With Clickfunnels.

How To Use Html Active Campaign Form With Clickfunnels

But, with some modifications, I can make my email pretty basic. I can make it immediately use up the whole window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually simply typed out a great e-mail. How To Use Html Active Campaign Form With Clickfunnels.

You can’t just add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to watch on those to remain constant. That’s one thing to handle when you wish to include one image, but when you wish to add a number of, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – How To Use Html Active Campaign Form With Clickfunnels. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template initially.

How To Use Html Active Campaign Form With Clickfunnels

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Use Html Active Campaign Form With Clickfunnels). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, but their email editing experience is slightly much easier because you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Use Html Active Campaign Form With Clickfunnels

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. How To Use Html Active Campaign Form With Clickfunnels. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Use Html Active Campaign Form With Clickfunnels. However selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

How To Use Html Active Campaign Form With Clickfunnels

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can activate an automation, including: When a tag is included When a contact registers for a list When a contact sends a form E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify a group member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Use Html Active Campaign Form With Clickfunnels.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact submits a type The contact buys A tag is added to the contact A customized field is upgraded with a certain worth From there, you can produce Conditions, to check whether the contact has a certain tag or custom field value.

How To Use Html Active Campaign Form With Clickfunnels

You can also produce Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or eliminated The contact purchases A date takes place A custom field is upgraded with a specific value You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an email course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I wish to construct it. Many online marketers develop extremely basic e-mail series for their “e-mail courses.” A contact register, and then that contact immediately starts getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course begins each Monday early morning. When I first tried this method, I was on MailChimp.

How To Use Html Active Campaign Form With Clickfunnels

Here’s the automation I utilize to invite new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (How To Use Html Active Campaign Form With Clickfunnels).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the students ready for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the exact same e-mail to every person on my list. I want to send them the proper email for their level of engagement – How To Use Html Active Campaign Form With Clickfunnels. How To Use Html Active Campaign Form With Clickfunnels. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t currently purchased the item I pitch in the webinar.

How To Use Html Active Campaign Form With Clickfunnels

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Use Html Active Campaign Form With Clickfunnels.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

How To Use Html Active Campaign Form With Clickfunnels

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t suggest.

Some customers don’t have actually tracking switched on, so their opens aren’t recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they’ve currently been gotten rid of from the automation utilizing a separate automation) – How To Use Html Active Campaign Form With Clickfunnels.

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking allowed. This form adds a tag that I utilize to filter those contacts out. How To Use Html Active Campaign Form With Clickfunnels. I utilized to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my e-mails?” verification.

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With Clickfunnels

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

You can also see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I usually don’t need a first name to sign up to my list, however sometimes I get a first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,” (How To Use Html Active Campaign Form With Clickfunnels). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

How To Use Html Active Campaign Form With Clickfunnels

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

How To Use Html Active Campaign Form With ClickfunnelsHow To Use Html Active Campaign Form With Clickfunnels

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send out basic e-mails.

How To Use Html Active Campaign Form With Clickfunnels

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. How To Use Html Active Campaign Form With Clickfunnels.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some nice templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – How To Use Html Active Campaign Form With Clickfunnels.

How To Use Html Active Campaign Form With Clickfunnels

But, with some changes, I can make my email quite basic. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out an excellent email. How To Use Html Active Campaign Form With Clickfunnels.

You can’t just include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s something to deal with when you want to include one image, however when you desire to include several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – How To Use Html Active Campaign Form With Clickfunnels. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a basic template first.

How To Use Html Active Campaign Form With Clickfunnels

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Use Html Active Campaign Form With Clickfunnels). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

How To Use Html Active Campaign Form With Clickfunnels

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. How To Use Html Active Campaign Form With Clickfunnels. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Use Html Active Campaign Form With Clickfunnels. However choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

How To Use Html Active Campaign Form With Clickfunnels

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.