How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I normally do not require a very first name to sign up to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (How To Turn Off Two Step Optin For Active Campaign List). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

How To Turn Off Two Step Optin For Active Campaign List

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send basic emails.

How To Turn Off Two Step Optin For Active Campaign List

I’ve found that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Turn Off Two Step Optin For Active Campaign List.

However, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – How To Turn Off Two Step Optin For Active Campaign List.

How To Turn Off Two Step Optin For Active Campaign List

But, with some adjustments, I can make my email pretty basic. I can make it instantly use up the entire window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out a fantastic email. How To Turn Off Two Step Optin For Active Campaign List.

You can’t just add an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain consistent. That’s something to deal with when you wish to include one image, but when you desire to include several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How To Turn Off Two Step Optin For Active Campaign List. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard template initially.

How To Turn Off Two Step Optin For Active Campaign List

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Turn Off Two Step Optin For Active Campaign List). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their design templates are limited, which is great with me, however their e-mail editing experience is slightly much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Turn Off Two Step Optin For Active Campaign List

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. How To Turn Off Two Step Optin For Active Campaign List. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Turn Off Two Step Optin For Active Campaign List. However choosing an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

How To Turn Off Two Step Optin For Active Campaign List

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can activate an automation, including: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site choices (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – How To Turn Off Two Step Optin For Active Campaign List.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a form The contact buys A tag is contributed to the contact A customized field is updated with a specific worth From there, you can create Conditions, to inspect whether the contact has a specific tag or custom field worth.

How To Turn Off Two Step Optin For Active Campaign List

You can likewise develop Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is added or removed The contact makes a purchase A date occurs A customized field is upgraded with a certain worth You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I develop my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I wish to build it. Numerous online marketers develop extremely simple email sequences for their “e-mail courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to build with ActiveCampaign, but impossible when I was with MailChimp. I do not do that approach. My e-mail course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday early morning. When I first attempted this methodology, I was on MailChimp.

How To Turn Off Two Step Optin For Active Campaign List

Here’s the automation I utilize to invite new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (How To Turn Off Two Step Optin For Active Campaign List).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the students all set for next week’s course, and motivate them to share it with pals.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send out the exact same email to everyone on my list. I desire to send them the suitable email for their level of engagement – How To Turn Off Two Step Optin For Active Campaign List. How To Turn Off Two Step Optin For Active Campaign List. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they have not already bought the product I pitch in the webinar.

How To Turn Off Two Step Optin For Active Campaign List

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Turn Off Two Step Optin For Active Campaign List.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to the people who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

How To Turn Off Two Step Optin For Active Campaign List

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I don’t advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been removed from the automation using a separate automation) – How To Turn Off Two Step Optin For Active Campaign List.

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This type includes a tag that I use to filter those contacts out. How To Turn Off Two Step Optin For Active Campaign List. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my emails?” verification.

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I generally don’t need a given name to register to my list, but sometimes I get a first name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (How To Turn Off Two Step Optin For Active Campaign List). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

How To Turn Off Two Step Optin For Active Campaign List

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send easy e-mails.

How To Turn Off Two Step Optin For Active Campaign List

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Turn Off Two Step Optin For Active Campaign List.

However, including images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – How To Turn Off Two Step Optin For Active Campaign List.

How To Turn Off Two Step Optin For Active Campaign List

However, with some adjustments, I can make my email quite basic. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you have actually just typed out a fantastic email. How To Turn Off Two Step Optin For Active Campaign List.

You can’t just add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to stay constant. That’s something to handle when you want to add one image, but when you wish to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Turn Off Two Step Optin For Active Campaign List. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a standard design template first.

How To Turn Off Two Step Optin For Active Campaign List

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Turn Off Two Step Optin For Active Campaign List). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, but their e-mail modifying experience is a little simpler in that you can create inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

How To Turn Off Two Step Optin For Active Campaign List

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. How To Turn Off Two Step Optin For Active Campaign List. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Turn Off Two Step Optin For Active Campaign List. However choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually already pointed out.

How To Turn Off Two Step Optin For Active Campaign List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is included When a contact signs up for a list When a contact sends a form E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – How To Turn Off Two Step Optin For Active Campaign List.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact sends a type The contact purchases A tag is included to the contact A custom-made field is upgraded with a particular value From there, you can create Conditions, to check whether the contact has a specific tag or custom-made field worth.

How To Turn Off Two Step Optin For Active Campaign List

You can likewise create Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or removed The contact buys A date happens A custom-made field is upgraded with a particular worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my email course precisely how I wish to construct it. Numerous online marketers build very easy email sequences for their “e-mail courses.” A contact register, and then that contact instantly begins getting lessons.

It was simple to construct with ActiveCampaign, but difficult when I was with MailChimp. I do not do that approach. My e-mail course is by hand synced with this countdown timer on my site. You have to sign up by Friday night, and a new course begins each Monday morning. When I initially attempted this method, I was on MailChimp.

How To Turn Off Two Step Optin For Active Campaign List

Here’s the automation I utilize to welcome brand-new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (How To Turn Off Two Step Optin For Active Campaign List).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the trainees ready for next week’s course, and encourage them to share it with buddies.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the very same email to every individual on my list. I want to send them the proper email for their level of engagement – How To Turn Off Two Step Optin For Active Campaign List. How To Turn Off Two Step Optin For Active Campaign List. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently bought the product I pitch in the webinar.

How To Turn Off Two Step Optin For Active Campaign List

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. How To Turn Off Two Step Optin For Active Campaign List.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

How To Turn Off Two Step Optin For Active Campaign List

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be overwhelming at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t suggest.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually already been gotten rid of from the automation utilizing a separate automation) – How To Turn Off Two Step Optin For Active Campaign List.

How To Turn Off Two Step Optin For Active Campaign List

How To Turn Off Two Step Optin For Active Campaign ListHow To Turn Off Two Step Optin For Active Campaign List

The automation then unsubscribes them. My emails also have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This form includes a tag that I utilize to filter those contacts out. How To Turn Off Two Step Optin For Active Campaign List. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still desire my e-mails?” verification.