How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I usually don’t need a very first name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I just say “Hey there,” (How To Make Active Campaign Send Email At Specific Time). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

How To Make Active Campaign Send Email At Specific Time

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out basic e-mails.

How To Make Active Campaign Send Email At Specific Time

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source task. How To Make Active Campaign Send Email At Specific Time.

Nevertheless, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – How To Make Active Campaign Send Email At Specific Time.

How To Make Active Campaign Send Email At Specific Time

But, with some changes, I can make my email pretty standard. I can make it instantly take up the whole window, and I can modify the typography to be a little larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out an excellent email. How To Make Active Campaign Send Email At Specific Time.

You can’t merely add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to add one image, but when you wish to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Make Active Campaign Send Email At Specific Time. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic template first.

How To Make Active Campaign Send Email At Specific Time

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Make Active Campaign Send Email At Specific Time). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Make Active Campaign Send Email At Specific Time

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. How To Make Active Campaign Send Email At Specific Time. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Make Active Campaign Send Email At Specific Time. However selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I’ve already discussed.

How To Make Active Campaign Send Email At Specific Time

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can trigger an automation, including: When a tag is added When a contact subscribes to a list When a contact sends a type E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Make Active Campaign Send Email At Specific Time.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact purchases A tag is contributed to the contact A custom-made field is updated with a particular value From there, you can create Conditions, to inspect whether the contact has a particular tag or custom-made field value.

How To Make Active Campaign Send Email At Specific Time

You can likewise develop Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact makes a purchase A date happens A custom-made field is updated with a particular worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an email course. ActiveCampaign makes it simple for me to develop my email course exactly how I wish to develop it. Numerous marketers build very basic email series for their “email courses.” A contact indications up, and after that that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my site. You need to register by Friday night, and a new course starts each Monday early morning. When I initially tried this methodology, I was on MailChimp.

How To Make Active Campaign Send Email At Specific Time

Here’s the automation I utilize to welcome new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (How To Make Active Campaign Send Email At Specific Time).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students all set for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send out the exact same email to everyone on my list. I wish to send them the appropriate email for their level of engagement – How To Make Active Campaign Send Email At Specific Time. How To Make Active Campaign Send Email At Specific Time. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already acquired the product I pitch in the webinar.

How To Make Active Campaign Send Email At Specific Time

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Make Active Campaign Send Email At Specific Time.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

How To Make Active Campaign Send Email At Specific Time

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t recommend.

Some customers don’t have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed however have actually been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve already been gotten rid of from the automation using a separate automation) – How To Make Active Campaign Send Email At Specific Time.

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking enabled. This kind adds a tag that I utilize to filter those contacts out. How To Make Active Campaign Send Email At Specific Time. I used to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I only send an easy “do you still desire my emails?” verification.

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, but in some cases I get a given name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (How To Make Active Campaign Send Email At Specific Time). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

How To Make Active Campaign Send Email At Specific Time

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I truly like to send basic emails.

How To Make Active Campaign Send Email At Specific Time

I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. How To Make Active Campaign Send Email At Specific Time.

However, including images is a little a chore. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – How To Make Active Campaign Send Email At Specific Time.

How To Make Active Campaign Send Email At Specific Time

However, with some adjustments, I can make my e-mail pretty standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out an excellent e-mail. How To Make Active Campaign Send Email At Specific Time.

You can’t just include an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s something to deal with when you desire to include one image, but when you desire to add a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – How To Make Active Campaign Send Email At Specific Time. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a fundamental design template first.

How To Make Active Campaign Send Email At Specific Time

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Make Active Campaign Send Email At Specific Time). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their design templates are restricted, which is fine with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Make Active Campaign Send Email At Specific Time

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Make Active Campaign Send Email At Specific Time. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Make Active Campaign Send Email At Specific Time. But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already mentioned.

How To Make Active Campaign Send Email At Specific Time

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is included When a contact registers for a list When a contact submits a form E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Inform an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – How To Make Active Campaign Send Email At Specific Time.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact sends a type The contact makes a purchase A tag is contributed to the contact A customized field is updated with a specific value From there, you can develop Conditions, to inspect whether the contact has a particular tag or custom field worth.

How To Make Active Campaign Send Email At Specific Time

You can likewise produce Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date takes place A custom-made field is upgraded with a particular worth You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my e-mail course exactly how I wish to develop it. Many online marketers build extremely basic e-mail series for their “e-mail courses.” A contact register, and then that contact right away begins getting lessons.

It was easy to develop with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My e-mail course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course begins each Monday early morning. When I first tried this approach, I was on MailChimp.

How To Make Active Campaign Send Email At Specific Time

Here’s the automation I utilize to invite brand-new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (How To Make Active Campaign Send Email At Specific Time).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same e-mail to everyone on my list. I want to send them the proper email for their level of engagement – How To Make Active Campaign Send Email At Specific Time. How To Make Active Campaign Send Email At Specific Time. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t currently bought the item I pitch in the webinar.

How To Make Active Campaign Send Email At Specific Time

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Make Active Campaign Send Email At Specific Time.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Make Active Campaign Send Email At Specific Time

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not recommend.

Some customers do not have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have been hectic. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been eliminated from the automation utilizing a different automation) – How To Make Active Campaign Send Email At Specific Time.

How To Make Active Campaign Send Email At Specific Time

How To Make Active Campaign Send Email At Specific TimeHow To Make Active Campaign Send Email At Specific Time

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. How To Make Active Campaign Send Email At Specific Time. I used to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still desire my e-mails?” verification.