How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can set off an automation, consisting of: When a tag is added When a contact registers for a list When a contact submits a kind E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – How To Integrate Javascript Into Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact buys A tag is included to the contact A custom field is upgraded with a specific value From there, you can develop Conditions, to check whether the contact has a specific tag or customized field value.

How To Integrate Javascript Into Active Campaign

You can also develop Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact purchases A date happens A customized field is upgraded with a certain worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course precisely how I want to construct it. Many marketers build very simple e-mail sequences for their “email courses.” A contact indications up, and after that that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a brand-new course starts each Monday morning. When I first tried this method, I was on MailChimp.

How To Integrate Javascript Into Active Campaign

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (How To Integrate Javascript Into Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t want to send the same email to everyone on my list. I wish to send them the appropriate email for their level of engagement – How To Integrate Javascript Into Active Campaign. How To Integrate Javascript Into Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently bought the item I pitch in the webinar.

How To Integrate Javascript Into Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. How To Integrate Javascript Into Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Integrate Javascript Into Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and begins this automation over again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I do not suggest.

Some subscribers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they have actually currently been eliminated from the automation using a different automation) – How To Integrate Javascript Into Active Campaign.

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This type includes a tag that I utilize to filter those contacts out. How To Integrate Javascript Into Active Campaign. I utilized to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my e-mails?” confirmation.

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can activate an automation, including: When a tag is included When a contact registers for a list When a contact submits a form E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Integrate Javascript Into Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a type The contact purchases A tag is contributed to the contact A customized field is upgraded with a particular value From there, you can produce Conditions, to examine whether the contact has a particular tag or customized field value.

How To Integrate Javascript Into Active Campaign

You can also create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact makes a purchase A date takes place A custom field is upgraded with a particular value You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course exactly how I ‘d like to construct it. Numerous marketers construct extremely simple email sequences for their “email courses.” A contact signs up, and then that contact instantly begins getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my site. You need to sign up by Friday night, and a brand-new course begins each Monday early morning. When I initially attempted this approach, I was on MailChimp.

How To Integrate Javascript Into Active Campaign

Here’s the automation I utilize to welcome brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How To Integrate Javascript Into Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” email to get the students prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the same e-mail to everyone on my list. I desire to send them the suitable e-mail for their level of engagement – How To Integrate Javascript Into Active Campaign. How To Integrate Javascript Into Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t already acquired the item I pitch in the webinar.

How To Integrate Javascript Into Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Integrate Javascript Into Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

How To Integrate Javascript Into Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over again.

This automation can be overwhelming at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I don’t suggest.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they have actually already been removed from the automation using a separate automation) – How To Integrate Javascript Into Active Campaign.

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This kind includes a tag that I utilize to filter those contacts out. How To Integrate Javascript Into Active Campaign. I used to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still want my e-mails?” verification.

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I generally do not need a first name to sign up to my list, however often I get a very first name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How To Integrate Javascript Into Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

How To Integrate Javascript Into Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send out basic emails.

How To Integrate Javascript Into Active Campaign

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How To Integrate Javascript Into Active Campaign.

However, adding images is a little a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some nice design templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate – How To Integrate Javascript Into Active Campaign.

How To Integrate Javascript Into Active Campaign

However, with some adjustments, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out a fantastic e-mail. How To Integrate Javascript Into Active Campaign.

You can’t just include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you want to include one image, but when you wish to add numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Integrate Javascript Into Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic design template first.

How To Integrate Javascript Into Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Integrate Javascript Into Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail editing experience is a little much easier in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Integrate Javascript Into Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. How To Integrate Javascript Into Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Integrate Javascript Into Active Campaign. But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already mentioned.

How To Integrate Javascript Into Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active Campaign

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically don’t need a first name to register to my list, but often I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How To Integrate Javascript Into Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

How To Integrate Javascript Into Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.

How To Integrate Javascript Into Active CampaignHow To Integrate Javascript Into Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send simple emails.

How To Integrate Javascript Into Active Campaign

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Integrate Javascript Into Active Campaign.

However, adding images is a little a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t get rid of – How To Integrate Javascript Into Active Campaign.

How To Integrate Javascript Into Active Campaign

But, with some changes, I can make my email pretty standard. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out a great e-mail. How To Integrate Javascript Into Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to remain consistent. That’s something to deal with when you desire to include one image, but when you wish to add a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Integrate Javascript Into Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a basic template first.

How To Integrate Javascript Into Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Integrate Javascript Into Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is slightly easier in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Integrate Javascript Into Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Integrate Javascript Into Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Integrate Javascript Into Active Campaign. But selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.

How To Integrate Javascript Into Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.