How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

You can likewise see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I normally don’t need a given name to sign up to my list, however in some cases I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (How To Integrate An Active Campaign Form To Leadpages). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

How To Integrate An Active Campaign Form To Leadpages

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send out easy e-mails.

How To Integrate An Active Campaign Form To Leadpages

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Integrate An Active Campaign Form To Leadpages.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How To Integrate An Active Campaign Form To Leadpages.

How To Integrate An Active Campaign Form To Leadpages

However, with some modifications, I can make my e-mail quite fundamental. I can make it immediately take up the whole window, and I can modify the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a great email. How To Integrate An Active Campaign Form To Leadpages.

You can’t just add an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s something to deal with when you desire to add one image, however when you desire to add a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How To Integrate An Active Campaign Form To Leadpages. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a standard template first.

How To Integrate An Active Campaign Form To Leadpages

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Integrate An Active Campaign Form To Leadpages). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is slightly simpler because you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Integrate An Active Campaign Form To Leadpages

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. How To Integrate An Active Campaign Form To Leadpages. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Integrate An Active Campaign Form To Leadpages. However choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

How To Integrate An Active Campaign Form To Leadpages

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is included When a contact subscribes to a list When a contact submits a form E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – How To Integrate An Active Campaign Form To Leadpages.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact submits a form The contact purchases A tag is included to the contact A customized field is updated with a specific value From there, you can develop Conditions, to check whether the contact has a certain tag or customized field value.

How To Integrate An Active Campaign Form To Leadpages

You can likewise develop Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact buys A date occurs A custom-made field is upgraded with a certain value You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I develop my list is through an email course. ActiveCampaign makes it easy for me to build my email course exactly how I want to build it. Lots of online marketers construct very basic email series for their “e-mail courses.” A contact register, and after that that contact instantly begins getting lessons.

It was simple to construct with ActiveCampaign, but difficult when I was with MailChimp. I do not do that technique. My e-mail course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a new course begins each Monday morning. When I first attempted this method, I was on MailChimp.

How To Integrate An Active Campaign Form To Leadpages

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How To Integrate An Active Campaign Form To Leadpages).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to everyone on my list. I wish to send them the suitable email for their level of engagement – How To Integrate An Active Campaign Form To Leadpages. How To Integrate An Active Campaign Form To Leadpages. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t currently purchased the product I pitch in the webinar.

How To Integrate An Active Campaign Form To Leadpages

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Integrate An Active Campaign Form To Leadpages.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to the people who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

How To Integrate An Active Campaign Form To Leadpages

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I do not advise.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they’ve already been removed from the automation utilizing a different automation) – How To Integrate An Active Campaign Form To Leadpages.

How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking made it possible for. This kind includes a tag that I utilize to filter those contacts out. How To Integrate An Active Campaign Form To Leadpages. I used to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still desire my e-mails?” confirmation.