How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

You can likewise see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically don’t require a very first name to sign up to my list, but often I get a given name, such as when somebody purchases a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How To Integrate Active Campaign And Leadpages). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s very first name.

How To Integrate Active Campaign And Leadpages

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I really like to send basic emails.

How To Integrate Active Campaign And Leadpages

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. How To Integrate Active Campaign And Leadpages.

However, including images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – How To Integrate Active Campaign And Leadpages.

How To Integrate Active Campaign And Leadpages

However, with some changes, I can make my e-mail quite fundamental. I can make it instantly take up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you’ve just typed out a terrific e-mail. How To Integrate Active Campaign And Leadpages.

You can’t simply include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay constant. That’s something to deal with when you wish to include one image, however when you wish to add numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – How To Integrate Active Campaign And Leadpages. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a basic design template first.

How To Integrate Active Campaign And Leadpages

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (How To Integrate Active Campaign And Leadpages). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their templates are restricted, which is fine with me, however their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How To Integrate Active Campaign And Leadpages

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. How To Integrate Active Campaign And Leadpages. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Integrate Active Campaign And Leadpages. But selecting an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually already mentioned.

How To Integrate Active Campaign And Leadpages

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of just some of your contacts, which is the case with my list. I typically do not need a very first name to register to my list, however often I get a very first name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How To Integrate Active Campaign And Leadpages). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

How To Integrate Active Campaign And Leadpages

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send out easy e-mails.

How To Integrate Active Campaign And Leadpages

I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source task. How To Integrate Active Campaign And Leadpages.

However, adding images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – How To Integrate Active Campaign And Leadpages.

How To Integrate Active Campaign And Leadpages

However, with some adjustments, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can modify the typography to be a little bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out an excellent e-mail. How To Integrate Active Campaign And Leadpages.

You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay consistent. That’s something to handle when you wish to include one image, however when you wish to add a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – How To Integrate Active Campaign And Leadpages. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental template first.

How To Integrate Active Campaign And Leadpages

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Integrate Active Campaign And Leadpages). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, however their email modifying experience is slightly much easier because you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Integrate Active Campaign And Leadpages

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. How To Integrate Active Campaign And Leadpages. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Integrate Active Campaign And Leadpages. But choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

How To Integrate Active Campaign And Leadpages

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can set off an automation, including: When a tag is included When a contact signs up for a list When a contact submits a kind E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an email Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Integrate Active Campaign And Leadpages.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a type The contact buys A tag is included to the contact A custom field is updated with a specific value From there, you can produce Conditions, to check whether the contact has a specific tag or custom field value.

How To Integrate Active Campaign And Leadpages

You can also create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or gotten rid of The contact buys A date takes place A custom field is upgraded with a certain value You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I build my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course exactly how I want to build it. Numerous online marketers build very simple e-mail series for their “e-mail courses.” A contact signs up, and after that that contact immediately begins getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course begins each Monday morning. When I first attempted this approach, I was on MailChimp.

How To Integrate Active Campaign And Leadpages

Here’s the automation I use to welcome new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How To Integrate Active Campaign And Leadpages).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” email to get the students prepared for next week’s course, and encourage them to share it with pals.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the very same e-mail to everyone on my list. I wish to send them the suitable email for their level of engagement – How To Integrate Active Campaign And Leadpages. How To Integrate Active Campaign And Leadpages. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t already acquired the item I pitch in the webinar.

How To Integrate Active Campaign And Leadpages

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Integrate Active Campaign And Leadpages.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

How To Integrate Active Campaign And Leadpages

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they have actually currently been gotten rid of from the automation utilizing a separate automation) – How To Integrate Active Campaign And Leadpages.

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their e-mail address to let me know that they do not have tracking allowed. This form adds a tag that I utilize to filter those contacts out. How To Integrate Active Campaign And Leadpages. I utilized to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my emails?” verification.

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is added When a contact subscribes to a list When a contact submits a form E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – How To Integrate Active Campaign And Leadpages.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact sends a form The contact makes a purchase A tag is included to the contact A customized field is updated with a particular value From there, you can produce Conditions, to inspect whether the contact has a certain tag or custom field value.

How To Integrate Active Campaign And Leadpages

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or removed The contact makes a purchase A date happens A custom-made field is upgraded with a particular worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course exactly how I want to construct it. Numerous marketers build very simple e-mail sequences for their “e-mail courses.” A contact register, and after that that contact instantly begins getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that method. My email course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a new course begins each Monday early morning. When I initially attempted this method, I was on MailChimp.

How To Integrate Active Campaign And Leadpages

Here’s the automation I utilize to invite new students to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How To Integrate Active Campaign And Leadpages).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the same email to everyone on my list. I wish to send them the proper email for their level of engagement – How To Integrate Active Campaign And Leadpages. How To Integrate Active Campaign And Leadpages. Here’s the automation I use to promote an evergreen webinar: First it verifies that they have not currently acquired the item I pitch in the webinar.

How To Integrate Active Campaign And Leadpages

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they register, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar. How To Integrate Active Campaign And Leadpages.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

How To Integrate Active Campaign And Leadpages

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I don’t recommend.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they have actually currently been removed from the automation using a separate automation) – How To Integrate Active Campaign And Leadpages.

How To Integrate Active Campaign And Leadpages

How To Integrate Active Campaign And LeadpagesHow To Integrate Active Campaign And Leadpages

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me understand that they do not have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. How To Integrate Active Campaign And Leadpages. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my emails?” verification.