How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I typically don’t require a first name to sign up to my list, but in some cases I get a first name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How To Exclude Multiple Lists From One List Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.

How To Exclude Multiple Lists From One List Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send simple e-mails.

How To Exclude Multiple Lists From One List Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source task. How To Exclude Multiple Lists From One List Active Campaign.

Nevertheless, including images is a bit of a chore. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some great design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – How To Exclude Multiple Lists From One List Active Campaign.

How To Exclude Multiple Lists From One List Active Campaign

However, with some changes, I can make my email quite fundamental. I can make it immediately use up the whole window, and I can modify the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Envision you’ve simply typed out a terrific email. How To Exclude Multiple Lists From One List Active Campaign.

You can’t just include an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s one thing to deal with when you wish to add one image, however when you wish to include numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How To Exclude Multiple Lists From One List Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a standard design template first.

How To Exclude Multiple Lists From One List Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (How To Exclude Multiple Lists From One List Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat simpler because you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Exclude Multiple Lists From One List Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. How To Exclude Multiple Lists From One List Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Exclude Multiple Lists From One List Active Campaign. But selecting an email marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

How To Exclude Multiple Lists From One List Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is added When a contact subscribes to a list When a contact submits a form E-commerce and on-site options (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Exclude Multiple Lists From One List Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a kind The contact makes a purchase A tag is contributed to the contact A customized field is updated with a particular value From there, you can produce Conditions, to examine whether the contact has a particular tag or custom field value.

How To Exclude Multiple Lists From One List Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is added or removed The contact purchases A date occurs A customized field is updated with a certain worth You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I want to build it. Many marketers build really simple e-mail series for their “email courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to construct with ActiveCampaign, but impossible when I was with MailChimp. I do not do that approach. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a new course starts each Monday early morning. When I initially tried this method, I was on MailChimp.

How To Exclude Multiple Lists From One List Active Campaign

Here’s the automation I use to welcome new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (How To Exclude Multiple Lists From One List Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the very same email to every individual on my list. I desire to send them the suitable email for their level of engagement – How To Exclude Multiple Lists From One List Active Campaign. How To Exclude Multiple Lists From One List Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t already purchased the product I pitch in the webinar.

How To Exclude Multiple Lists From One List Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Exclude Multiple Lists From One List Active Campaign.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Exclude Multiple Lists From One List Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I don’t recommend.

Some customers don’t have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve already been eliminated from the automation utilizing a separate automation) – How To Exclude Multiple Lists From One List Active Campaign.

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking enabled. This kind adds a tag that I utilize to filter those contacts out. How To Exclude Multiple Lists From One List Active Campaign. I utilized to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” confirmation.

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is included When a contact registers for a list When a contact sends a form E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Inform a group member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions – How To Exclude Multiple Lists From One List Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a type The contact purchases A tag is contributed to the contact A customized field is updated with a certain worth From there, you can produce Conditions, to inspect whether the contact has a certain tag or custom field value.

How To Exclude Multiple Lists From One List Active Campaign

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or eliminated The contact buys A date happens A customized field is updated with a specific worth You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I develop my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I ‘d like to build it. Lots of marketers develop very easy email sequences for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course begins each Monday early morning. When I first attempted this methodology, I was on MailChimp.

How To Exclude Multiple Lists From One List Active Campaign

Here’s the automation I use to invite brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (How To Exclude Multiple Lists From One List Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the very same e-mail to everyone on my list. I wish to send them the proper email for their level of engagement – How To Exclude Multiple Lists From One List Active Campaign. How To Exclude Multiple Lists From One List Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already acquired the item I pitch in the webinar.

How To Exclude Multiple Lists From One List Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Exclude Multiple Lists From One List Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Exclude Multiple Lists From One List Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they’ve currently been gotten rid of from the automation utilizing a different automation) – How To Exclude Multiple Lists From One List Active Campaign.

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This kind includes a tag that I use to filter those contacts out. How To Exclude Multiple Lists From One List Active Campaign. I utilized to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my e-mails?” confirmation.

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active Campaign

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the first name of just some of your contacts, which is the case with my list. I typically do not need a first name to sign up to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (How To Exclude Multiple Lists From One List Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

How To Exclude Multiple Lists From One List Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

How To Exclude Multiple Lists From One List Active CampaignHow To Exclude Multiple Lists From One List Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send basic e-mails.

How To Exclude Multiple Lists From One List Active Campaign

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. How To Exclude Multiple Lists From One List Active Campaign.

However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – How To Exclude Multiple Lists From One List Active Campaign.

How To Exclude Multiple Lists From One List Active Campaign

However, with some changes, I can make my email pretty standard. I can make it automatically use up the entire window, and I can modify the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve just typed out a fantastic e-mail. How To Exclude Multiple Lists From One List Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to add one image, but when you wish to include several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How To Exclude Multiple Lists From One List Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a basic template first.

How To Exclude Multiple Lists From One List Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (How To Exclude Multiple Lists From One List Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail editing experience is somewhat simpler because you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Exclude Multiple Lists From One List Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Exclude Multiple Lists From One List Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Exclude Multiple Lists From One List Active Campaign. However picking an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

How To Exclude Multiple Lists From One List Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.