How To Embed Active Campaign Form Into Squarespace

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I generally do not need a given name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Embed Active Campaign Form Into Squarespace). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

How To Embed Active Campaign Form Into Squarespace

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send easy e-mails.

How To Embed Active Campaign Form Into Squarespace

I’ve found that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project. How To Embed Active Campaign Form Into Squarespace.

However, including images is a little a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – How To Embed Active Campaign Form Into Squarespace.

How To Embed Active Campaign Form Into Squarespace

However, with some adjustments, I can make my email quite standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a terrific email. How To Embed Active Campaign Form Into Squarespace.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to add one image, but when you desire to include several, it becomes a big task.

They even have a standard mage editor where you can crop the image – How To Embed Active Campaign Form Into Squarespace. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a standard template first.

How To Embed Active Campaign Form Into Squarespace

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Embed Active Campaign Form Into Squarespace). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler because you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Embed Active Campaign Form Into Squarespace

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. How To Embed Active Campaign Form Into Squarespace. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Embed Active Campaign Form Into Squarespace. However picking an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

How To Embed Active Campaign Form Into Squarespace

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

How To Embed Active Campaign Form Into Squarespace

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can activate an automation, including: When a tag is included When a contact subscribes to a list When a contact submits a form E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – How To Embed Active Campaign Form Into Squarespace.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a kind The contact purchases A tag is contributed to the contact A custom-made field is upgraded with a particular worth From there, you can develop Conditions, to examine whether the contact has a specific tag or custom field worth.

How To Embed Active Campaign Form Into Squarespace

You can likewise produce Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact purchases A date occurs A custom field is upgraded with a particular worth You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I want to build it. Lots of marketers construct very basic e-mail series for their “email courses.” A contact indications up, and then that contact instantly begins getting lessons.

It was simple to build with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that technique. My e-mail course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a new course starts each Monday morning. When I initially attempted this method, I was on MailChimp.

How To Embed Active Campaign Form Into Squarespace

Here’s the automation I use to welcome brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (How To Embed Active Campaign Form Into Squarespace).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the exact same email to everyone on my list. I wish to send them the suitable e-mail for their level of engagement – How To Embed Active Campaign Form Into Squarespace. How To Embed Active Campaign Form Into Squarespace. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t currently bought the product I pitch in the webinar.

How To Embed Active Campaign Form Into Squarespace

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Embed Active Campaign Form Into Squarespace.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other e-mails to get to the people who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

How To Embed Active Campaign Form Into Squarespace

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not recommend.

Some customers do not have tracking turned on, so their opens aren’t recorded. Others still want to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation using a separate automation) – How To Embed Active Campaign Form Into Squarespace.

How To Embed Active Campaign Form Into Squarespace

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their email address to let me understand that they don’t have tracking allowed. This type adds a tag that I utilize to filter those contacts out. How To Embed Active Campaign Form Into Squarespace. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still desire my emails?” confirmation.

How To Embed Active Campaign Form Into Squarespace

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I usually do not need a given name to sign up to my list, however sometimes I get a very first name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Embed Active Campaign Form Into Squarespace). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

How To Embed Active Campaign Form Into Squarespace

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send simple e-mails.

How To Embed Active Campaign Form Into Squarespace

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How To Embed Active Campaign Form Into Squarespace.

However, adding images is a little a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – How To Embed Active Campaign Form Into Squarespace.

How To Embed Active Campaign Form Into Squarespace

But, with some changes, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out an excellent e-mail. How To Embed Active Campaign Form Into Squarespace.

You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you desire to add one image, but when you desire to add numerous, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – How To Embed Active Campaign Form Into Squarespace. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a fundamental design template initially.

How To Embed Active Campaign Form Into Squarespace

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How To Embed Active Campaign Form Into Squarespace). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their design templates are restricted, which is fine with me, but their email editing experience is a little easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Embed Active Campaign Form Into Squarespace

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How To Embed Active Campaign Form Into Squarespace. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Embed Active Campaign Form Into Squarespace. However selecting an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, some of which I have actually currently pointed out.

How To Embed Active Campaign Form Into Squarespace

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

How To Embed Active Campaign Form Into Squarespace

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can set off an automation, including: When a tag is included When a contact signs up for a list When a contact submits a kind E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Embed Active Campaign Form Into Squarespace.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a type The contact buys A tag is added to the contact A customized field is updated with a particular value From there, you can produce Conditions, to examine whether the contact has a specific tag or custom field worth.

How To Embed Active Campaign Form Into Squarespace

You can likewise develop Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or removed The contact makes a purchase A date takes place A custom field is updated with a certain value You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I want to develop it. Numerous online marketers build really basic email sequences for their “e-mail courses.” A contact register, and then that contact immediately starts getting lessons.

It was simple to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My e-mail course is manually synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course begins each Monday early morning. When I first tried this approach, I was on MailChimp.

How To Embed Active Campaign Form Into Squarespace

Here’s the automation I utilize to welcome new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How To Embed Active Campaign Form Into Squarespace).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the exact same e-mail to every person on my list. I want to send them the appropriate e-mail for their level of engagement – How To Embed Active Campaign Form Into Squarespace. How To Embed Active Campaign Form Into Squarespace. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t currently acquired the item I pitch in the webinar.

How To Embed Active Campaign Form Into Squarespace

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” towards completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. How To Embed Active Campaign Form Into Squarespace.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

How To Embed Active Campaign Form Into Squarespace

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not recommend.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation using a different automation) – How To Embed Active Campaign Form Into Squarespace.

How To Embed Active Campaign Form Into Squarespace

The automation then unsubscribes them. My e-mails also have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This form includes a tag that I use to filter those contacts out. How To Embed Active Campaign Form Into Squarespace. I utilized to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send an easy “do you still desire my emails?” confirmation.