How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is added When a contact subscribes to a list When a contact sends a form E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Alert a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – How To Connect Active Campaign To A Facebook Ad Form.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a kind The contact buys A tag is added to the contact A custom field is upgraded with a certain worth From there, you can produce Conditions, to check whether the contact has a certain tag or custom-made field worth.

How To Connect Active Campaign To A Facebook Ad Form

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or eliminated The contact buys A date takes place A customized field is upgraded with a specific worth You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to build my email course exactly how I wish to build it. Many online marketers build really easy email series for their “email courses.” A contact signs up, and after that that contact right away begins getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday morning. When I initially tried this method, I was on MailChimp.

How To Connect Active Campaign To A Facebook Ad Form

Here’s the automation I use to invite brand-new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (How To Connect Active Campaign To A Facebook Ad Form).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the trainees prepared for next week’s course, and motivate them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the exact same email to every individual on my list. I want to send them the suitable email for their level of engagement – How To Connect Active Campaign To A Facebook Ad Form. How To Connect Active Campaign To A Facebook Ad Form. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already acquired the product I pitch in the webinar.

How To Connect Active Campaign To A Facebook Ad Form

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Connect Active Campaign To A Facebook Ad Form.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the people who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How To Connect Active Campaign To A Facebook Ad Form

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I do not suggest.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the verification link in the previous e-mail, they have actually currently been removed from the automation utilizing a different automation) – How To Connect Active Campaign To A Facebook Ad Form.

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

The automation then unsubscribes them. My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This form includes a tag that I utilize to filter those contacts out. How To Connect Active Campaign To A Facebook Ad Form. I used to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send a simple “do you still desire my e-mails?” confirmation.

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,” (How To Connect Active Campaign To A Facebook Ad Form). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s first name.

How To Connect Active Campaign To A Facebook Ad Form

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I truly like to send easy e-mails.

How To Connect Active Campaign To A Facebook Ad Form

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Connect Active Campaign To A Facebook Ad Form.

However, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – How To Connect Active Campaign To A Facebook Ad Form.

How To Connect Active Campaign To A Facebook Ad Form

However, with some changes, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a great e-mail. How To Connect Active Campaign To A Facebook Ad Form.

You can’t merely add an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to include one image, however when you wish to add a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – How To Connect Active Campaign To A Facebook Ad Form. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template first.

How To Connect Active Campaign To A Facebook Ad Form

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Connect Active Campaign To A Facebook Ad Form). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is slightly easier in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

How To Connect Active Campaign To A Facebook Ad Form

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. How To Connect Active Campaign To A Facebook Ad Form. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Connect Active Campaign To A Facebook Ad Form. But selecting an email marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve currently pointed out.

How To Connect Active Campaign To A Facebook Ad Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

You can also see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I generally don’t require a given name to sign up to my list, but often I get a very first name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (How To Connect Active Campaign To A Facebook Ad Form). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

How To Connect Active Campaign To A Facebook Ad Form

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I actually like to send out easy e-mails.

How To Connect Active Campaign To A Facebook Ad Form

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. How To Connect Active Campaign To A Facebook Ad Form.

However, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – How To Connect Active Campaign To A Facebook Ad Form.

How To Connect Active Campaign To A Facebook Ad Form

However, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a terrific e-mail. How To Connect Active Campaign To A Facebook Ad Form.

You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain constant. That’s one thing to handle when you desire to include one image, however when you wish to include a number of, it becomes a big chore.

They even have a standard mage editor where you can crop the image – How To Connect Active Campaign To A Facebook Ad Form. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a basic design template initially.

How To Connect Active Campaign To A Facebook Ad Form

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Connect Active Campaign To A Facebook Ad Form). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat much easier because you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Connect Active Campaign To A Facebook Ad Form

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. How To Connect Active Campaign To A Facebook Ad Form. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Connect Active Campaign To A Facebook Ad Form. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

How To Connect Active Campaign To A Facebook Ad Form

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can trigger an automation, consisting of: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site options (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Alert an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Connect Active Campaign To A Facebook Ad Form.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a type The contact makes a purchase A tag is included to the contact A custom field is updated with a specific worth From there, you can develop Conditions, to examine whether the contact has a particular tag or customized field worth.

How To Connect Active Campaign To A Facebook Ad Form

You can also create Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or removed The contact purchases A date happens A custom-made field is updated with a certain worth You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my e-mail course exactly how I wish to develop it. Numerous online marketers build really simple email sequences for their “e-mail courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My email course is by hand synced with this countdown timer on my site. You have to register by Friday night, and a new course starts each Monday morning. When I initially tried this approach, I was on MailChimp.

How To Connect Active Campaign To A Facebook Ad Form

Here’s the automation I utilize to invite new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (How To Connect Active Campaign To A Facebook Ad Form).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the trainees all set for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the same email to everyone on my list. I want to send them the proper email for their level of engagement – How To Connect Active Campaign To A Facebook Ad Form. How To Connect Active Campaign To A Facebook Ad Form. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t already bought the product I pitch in the webinar.

How To Connect Active Campaign To A Facebook Ad Form

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they immediately struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. How To Connect Active Campaign To A Facebook Ad Form.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How To Connect Active Campaign To A Facebook Ad Form

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not advise.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they’ve already been gotten rid of from the automation utilizing a separate automation) – How To Connect Active Campaign To A Facebook Ad Form.

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. How To Connect Active Campaign To A Facebook Ad Form. I utilized to add this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my e-mails?” verification.