How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I usually don’t need a first name to sign up to my list, however sometimes I get a given name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (How To Add Forward To Friends Link In Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

How To Add Forward To Friends Link In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out simple e-mails.

How To Add Forward To Friends Link In Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. How To Add Forward To Friends Link In Active Campaign.

However, adding images is a bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – How To Add Forward To Friends Link In Active Campaign.

How To Add Forward To Friends Link In Active Campaign

But, with some adjustments, I can make my email pretty basic. I can make it automatically use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a terrific e-mail. How To Add Forward To Friends Link In Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to remain consistent. That’s something to deal with when you wish to add one image, however when you wish to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Add Forward To Friends Link In Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard template first.

How To Add Forward To Friends Link In Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Add Forward To Friends Link In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly simpler in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Add Forward To Friends Link In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How To Add Forward To Friends Link In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Add Forward To Friends Link In Active Campaign. But selecting an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

How To Add Forward To Friends Link In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is added When a contact signs up for a list When a contact sends a kind E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Alert an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – How To Add Forward To Friends Link In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact sends a kind The contact buys A tag is added to the contact A customized field is upgraded with a particular worth From there, you can produce Conditions, to examine whether the contact has a certain tag or custom-made field value.

How To Add Forward To Friends Link In Active Campaign

You can also develop Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or eliminated The contact makes a purchase A date happens A custom field is upgraded with a certain value You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I build my list is through an email course. ActiveCampaign makes it easy for me to build my email course precisely how I ‘d like to construct it. Many marketers construct very simple e-mail sequences for their “email courses.” A contact signs up, and then that contact instantly begins getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that method. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course starts each Monday early morning. When I initially attempted this methodology, I was on MailChimp.

How To Add Forward To Friends Link In Active Campaign

Here’s the automation I use to invite brand-new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (How To Add Forward To Friends Link In Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the very same e-mail to everyone on my list. I wish to send them the appropriate email for their level of engagement – How To Add Forward To Friends Link In Active Campaign. How To Add Forward To Friends Link In Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently purchased the item I pitch in the webinar.

How To Add Forward To Friends Link In Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Add Forward To Friends Link In Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

How To Add Forward To Friends Link In Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I don’t advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the verification link in the previous email, they have actually already been gotten rid of from the automation using a separate automation) – How To Add Forward To Friends Link In Active Campaign.

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. How To Add Forward To Friends Link In Active Campaign. I utilized to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send out a simple “do you still want my emails?” verification.

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can activate an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a form E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Notify a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Add Forward To Friends Link In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact purchases A tag is included to the contact A custom-made field is upgraded with a particular worth From there, you can develop Conditions, to inspect whether the contact has a specific tag or customized field worth.

How To Add Forward To Friends Link In Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact makes a purchase A date occurs A custom-made field is upgraded with a particular value You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I construct my list is through an email course. ActiveCampaign makes it simple for me to build my email course precisely how I want to develop it. Many marketers construct very basic e-mail series for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to build with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I initially attempted this methodology, I was on MailChimp.

How To Add Forward To Friends Link In Active Campaign

Here’s the automation I utilize to invite new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (How To Add Forward To Friends Link In Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with pals.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send the exact same email to every individual on my list. I want to send them the proper e-mail for their level of engagement – How To Add Forward To Friends Link In Active Campaign. How To Add Forward To Friends Link In Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently purchased the item I pitch in the webinar.

How To Add Forward To Friends Link In Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. How To Add Forward To Friends Link In Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

How To Add Forward To Friends Link In Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, in some cases you have to develop things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t advise.

Some customers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they have actually already been gotten rid of from the automation using a different automation) – How To Add Forward To Friends Link In Active Campaign.

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. How To Add Forward To Friends Link In Active Campaign. I used to add this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my e-mails?” confirmation.

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active Campaign

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, but often I get a given name, such as when someone buys a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Add Forward To Friends Link In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

How To Add Forward To Friends Link In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information.

How To Add Forward To Friends Link In Active CampaignHow To Add Forward To Friends Link In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out basic emails.

How To Add Forward To Friends Link In Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Add Forward To Friends Link In Active Campaign.

Nevertheless, including images is a little a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – How To Add Forward To Friends Link In Active Campaign.

How To Add Forward To Friends Link In Active Campaign

However, with some changes, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a terrific e-mail. How To Add Forward To Friends Link In Active Campaign.

You can’t just include an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay constant. That’s one thing to deal with when you desire to add one image, however when you wish to add numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – How To Add Forward To Friends Link In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic design template initially.

How To Add Forward To Friends Link In Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Add Forward To Friends Link In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their design templates are restricted, which is great with me, but their email modifying experience is a little much easier in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Add Forward To Friends Link In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. How To Add Forward To Friends Link In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Add Forward To Friends Link In Active Campaign. But selecting an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve currently pointed out.

How To Add Forward To Friends Link In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.