How Do You Count Subscribers Active Campaign

How Do You Count Subscribers Active Campaign

How Do You Count Subscribers Active CampaignHow Do You Count Subscribers Active Campaign

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can trigger an automation, including: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site options (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an email Inform an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – How Do You Count Subscribers Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a type The contact buys A tag is added to the contact A customized field is updated with a specific worth From there, you can create Conditions, to check whether the contact has a specific tag or custom field worth.

How Do You Count Subscribers Active Campaign

You can also create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date occurs A custom-made field is updated with a particular worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my email course exactly how I ‘d like to construct it. Many online marketers construct really easy e-mail sequences for their “e-mail courses.” A contact indications up, and then that contact immediately begins getting lessons.

It was simple to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that technique. My e-mail course is manually synced with this countdown timer on my site. You have to register by Friday night, and a brand-new course starts each Monday morning. When I initially tried this method, I was on MailChimp.

How Do You Count Subscribers Active Campaign

Here’s the automation I utilize to welcome new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (How Do You Count Subscribers Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to everyone on my list. I wish to send them the appropriate email for their level of engagement – How Do You Count Subscribers Active Campaign. How Do You Count Subscribers Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t already bought the product I pitch in the webinar.

How Do You Count Subscribers Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar. How Do You Count Subscribers Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other emails to get to the people who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How Do You Count Subscribers Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to erase inactive customers, which I don’t suggest.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been busy. Here’s my reactivation sequence: I send one email asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve currently been removed from the automation using a different automation) – How Do You Count Subscribers Active Campaign.

How Do You Count Subscribers Active Campaign

How Do You Count Subscribers Active CampaignHow Do You Count Subscribers Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. How Do You Count Subscribers Active Campaign. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I just send an easy “do you still want my e-mails?” confirmation.

How Do You Count Subscribers Active Campaign

How Do You Count Subscribers Active Campaign

How Do You Count Subscribers Active CampaignHow Do You Count Subscribers Active Campaign

You can likewise see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I normally don’t require a first name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (How Do You Count Subscribers Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

How Do You Count Subscribers Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

How Do You Count Subscribers Active CampaignHow Do You Count Subscribers Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send out easy e-mails.

How Do You Count Subscribers Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job. How Do You Count Subscribers Active Campaign.

Nevertheless, including images is a bit of a chore. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – How Do You Count Subscribers Active Campaign.

How Do You Count Subscribers Active Campaign

However, with some changes, I can make my email pretty standard. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out an excellent email. How Do You Count Subscribers Active Campaign.

You can’t merely include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to deal with when you desire to add one image, but when you wish to add a number of, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – How Do You Count Subscribers Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template first.

How Do You Count Subscribers Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How Do You Count Subscribers Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly easier in that you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

How Do You Count Subscribers Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. How Do You Count Subscribers Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do You Count Subscribers Active Campaign. But selecting an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

How Do You Count Subscribers Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.