How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can trigger an automation, consisting of: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – How Do I Use Active Campaign With Divi.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact buys A tag is added to the contact A custom field is updated with a specific value From there, you can produce Conditions, to examine whether the contact has a particular tag or custom field value.

How Do I Use Active Campaign With Divi

You can also create Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or removed The contact buys A date occurs A customized field is upgraded with a particular value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my email course exactly how I wish to build it. Lots of online marketers construct really easy e-mail series for their “email courses.” A contact indications up, and after that that contact right away starts getting lessons.

It was simple to construct with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that approach. My email course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course begins each Monday morning. When I initially attempted this method, I was on MailChimp.

How Do I Use Active Campaign With Divi

Here’s the automation I use to invite new students to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How Do I Use Active Campaign With Divi).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students all set for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the same e-mail to every person on my list. I desire to send them the proper e-mail for their level of engagement – How Do I Use Active Campaign With Divi. How Do I Use Active Campaign With Divi. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t already bought the item I pitch in the webinar.

How Do I Use Active Campaign With Divi

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How Do I Use Active Campaign With Divi.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to the people who really want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

How Do I Use Active Campaign With Divi

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to erase inactive customers, which I don’t recommend.

Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually currently been eliminated from the automation utilizing a separate automation) – How Do I Use Active Campaign With Divi.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me know that they don’t have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. How Do I Use Active Campaign With Divi. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still desire my emails?” confirmation.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is added When a contact registers for a list When a contact submits a kind E-commerce and on-site options (available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a team member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – How Do I Use Active Campaign With Divi.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a type The contact buys A tag is added to the contact A customized field is updated with a particular value From there, you can produce Conditions, to inspect whether the contact has a specific tag or custom field worth.

How Do I Use Active Campaign With Divi

You can likewise create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact makes a purchase A date happens A customized field is updated with a certain worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I build my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I want to construct it. Lots of marketers build very simple e-mail sequences for their “email courses.” A contact indications up, and after that that contact instantly begins getting lessons.

It was easy to develop with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My email course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course begins each Monday morning. When I first attempted this method, I was on MailChimp.

How Do I Use Active Campaign With Divi

Here’s the automation I use to welcome new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (How Do I Use Active Campaign With Divi).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the students prepared for next week’s course, and encourage them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to everyone on my list. I want to send them the suitable email for their level of engagement – How Do I Use Active Campaign With Divi. How Do I Use Active Campaign With Divi. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t currently purchased the item I pitch in the webinar.

How Do I Use Active Campaign With Divi

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How Do I Use Active Campaign With Divi.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How Do I Use Active Campaign With Divi

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be frustrating at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to delete inactive customers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve currently been gotten rid of from the automation utilizing a separate automation) – How Do I Use Active Campaign With Divi.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This form adds a tag that I use to filter those contacts out. How Do I Use Active Campaign With Divi. I used to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my e-mails?” confirmation.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

You can also see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I typically don’t require a very first name to register to my list, however in some cases I get a first name, such as when somebody buys an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (How Do I Use Active Campaign With Divi). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

How Do I Use Active Campaign With Divi

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly change out all of the information.

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send out simple e-mails.

How Do I Use Active Campaign With Divi

I’ve found that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. How Do I Use Active Campaign With Divi.

Nevertheless, including images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some good design templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – How Do I Use Active Campaign With Divi.

How Do I Use Active Campaign With Divi

But, with some changes, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can modify the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out an excellent e-mail. How Do I Use Active Campaign With Divi.

You can’t just add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain consistent. That’s one thing to deal with when you wish to add one image, however when you desire to include several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – How Do I Use Active Campaign With Divi. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a fundamental design template first.

How Do I Use Active Campaign With Divi

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How Do I Use Active Campaign With Divi). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is fine with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

How Do I Use Active Campaign With Divi

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How Do I Use Active Campaign With Divi. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How Do I Use Active Campaign With Divi. However picking an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I’ve currently mentioned.

How Do I Use Active Campaign With Divi

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With Divi

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, but in some cases I get a very first name, such as when somebody buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (How Do I Use Active Campaign With Divi). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

How Do I Use Active Campaign With Divi

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

How Do I Use Active Campaign With DiviHow Do I Use Active Campaign With Divi

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send out simple e-mails.

How Do I Use Active Campaign With Divi

I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The user interface for the HTML editor looks like it was pulled from some free open-source project. How Do I Use Active Campaign With Divi.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of – How Do I Use Active Campaign With Divi.

How Do I Use Active Campaign With Divi

However, with some changes, I can make my email pretty fundamental. I can make it instantly take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a fantastic email. How Do I Use Active Campaign With Divi.

You can’t just add an image to a block of text. Rather, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s something to deal with when you wish to include one image, but when you wish to add a number of, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – How Do I Use Active Campaign With Divi. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a basic template initially.

How Do I Use Active Campaign With Divi

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How Do I Use Active Campaign With Divi). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their design templates are limited, which is great with me, but their email editing experience is slightly easier because you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

How Do I Use Active Campaign With Divi

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. How Do I Use Active Campaign With Divi. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How Do I Use Active Campaign With Divi. However picking an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.

How Do I Use Active Campaign With Divi

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.