How Do I Know When Active Campaign Sent Out My Emails

How Do I Know When Active Campaign Sent Out My Emails

How Do I Know When Active Campaign Sent Out My EmailsHow Do I Know When Active Campaign Sent Out My Emails

You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I typically do not require a very first name to register to my list, however sometimes I get a very first name, such as when somebody purchases a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (How Do I Know When Active Campaign Sent Out My Emails). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

How Do I Know When Active Campaign Sent Out My Emails

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

How Do I Know When Active Campaign Sent Out My EmailsHow Do I Know When Active Campaign Sent Out My Emails

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send simple emails.

How Do I Know When Active Campaign Sent Out My Emails

I’ve found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How Do I Know When Active Campaign Sent Out My Emails.

Nevertheless, adding images is a bit of a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – How Do I Know When Active Campaign Sent Out My Emails.

How Do I Know When Active Campaign Sent Out My Emails

However, with some modifications, I can make my email pretty basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a great e-mail. How Do I Know When Active Campaign Sent Out My Emails.

You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to include one image, but when you wish to include several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How Do I Know When Active Campaign Sent Out My Emails. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental design template first.

How Do I Know When Active Campaign Sent Out My Emails

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How Do I Know When Active Campaign Sent Out My Emails). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat simpler because you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

How Do I Know When Active Campaign Sent Out My Emails

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. How Do I Know When Active Campaign Sent Out My Emails. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How Do I Know When Active Campaign Sent Out My Emails. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

How Do I Know When Active Campaign Sent Out My Emails

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How Do I Know When Active Campaign Sent Out My Emails

How Do I Know When Active Campaign Sent Out My Emails

How Do I Know When Active Campaign Sent Out My EmailsHow Do I Know When Active Campaign Sent Out My Emails

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can activate an automation, including: When a tag is included When a contact signs up for a list When a contact submits a form E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Notify a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – How Do I Know When Active Campaign Sent Out My Emails.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact makes a purchase A tag is contributed to the contact A customized field is upgraded with a specific value From there, you can develop Conditions, to examine whether the contact has a certain tag or customized field worth.

How Do I Know When Active Campaign Sent Out My Emails

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact purchases A date occurs A custom field is updated with a certain worth You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I develop my list is through an email course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I wish to build it. Many online marketers construct extremely easy email sequences for their “email courses.” A contact register, and after that that contact instantly begins getting lessons.

It was simple to build with ActiveCampaign, but impossible when I was with MailChimp. I do not do that method. My email course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

How Do I Know When Active Campaign Sent Out My Emails

Here’s the automation I utilize to welcome new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How Do I Know When Active Campaign Sent Out My Emails).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and motivate them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to every individual on my list. I desire to send them the proper email for their level of engagement – How Do I Know When Active Campaign Sent Out My Emails. How Do I Know When Active Campaign Sent Out My Emails. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t currently purchased the item I pitch in the webinar.

How Do I Know When Active Campaign Sent Out My Emails

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. How Do I Know When Active Campaign Sent Out My Emails.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How Do I Know When Active Campaign Sent Out My Emails

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I do not advise.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous e-mail, they’ve already been eliminated from the automation using a separate automation) – How Do I Know When Active Campaign Sent Out My Emails.

How Do I Know When Active Campaign Sent Out My Emails

How Do I Know When Active Campaign Sent Out My EmailsHow Do I Know When Active Campaign Sent Out My Emails

The automation then unsubscribes them. My e-mails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. How Do I Know When Active Campaign Sent Out My Emails. I used to include this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my e-mails?” confirmation.