How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is added When a contact registers for a list When a contact submits a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – How Do I Insert Images Into Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a type The contact makes a purchase A tag is added to the contact A custom field is updated with a particular value From there, you can create Conditions, to check whether the contact has a certain tag or customized field value.

How Do I Insert Images Into Active Campaign

You can likewise develop Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or eliminated The contact buys A date takes place A custom-made field is upgraded with a certain value You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I wish to construct it. Many online marketers construct extremely basic email series for their “email courses.” A contact signs up, and then that contact immediately starts getting lessons.

It was easy to develop with ActiveCampaign, but impossible when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my site. You have to register by Friday night, and a brand-new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

How Do I Insert Images Into Active Campaign

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How Do I Insert Images Into Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students ready for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the very same e-mail to everyone on my list. I wish to send them the proper e-mail for their level of engagement – How Do I Insert Images Into Active Campaign. How Do I Insert Images Into Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently acquired the product I pitch in the webinar.

How Do I Insert Images Into Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. How Do I Insert Images Into Active Campaign.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How Do I Insert Images Into Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation using a different automation) – How Do I Insert Images Into Active Campaign.

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. How Do I Insert Images Into Active Campaign. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” confirmation.

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the very first name of only some of your contacts, which is the case with my list. I usually do not need a given name to sign up to my list, however in some cases I get a first name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I just state “Hey there,” (How Do I Insert Images Into Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

How Do I Insert Images Into Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send simple e-mails.

How Do I Insert Images Into Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. How Do I Insert Images Into Active Campaign.

However, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t get rid of – How Do I Insert Images Into Active Campaign.

How Do I Insert Images Into Active Campaign

However, with some modifications, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out an excellent email. How Do I Insert Images Into Active Campaign.

You can’t merely add an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, however when you wish to add a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – How Do I Insert Images Into Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a standard template first.

How Do I Insert Images Into Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (How Do I Insert Images Into Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly much easier in that you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

How Do I Insert Images Into Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. How Do I Insert Images Into Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do I Insert Images Into Active Campaign. However choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

How Do I Insert Images Into Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally do not need a very first name to register to my list, but in some cases I get a very first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (How Do I Insert Images Into Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

How Do I Insert Images Into Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send easy e-mails.

How Do I Insert Images Into Active Campaign

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. How Do I Insert Images Into Active Campaign.

However, adding images is a little bit of a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some great templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How Do I Insert Images Into Active Campaign.

How Do I Insert Images Into Active Campaign

But, with some adjustments, I can make my email quite basic. I can make it immediately use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve just typed out an excellent email. How Do I Insert Images Into Active Campaign.

You can’t just add an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to include one image, but when you desire to add several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – How Do I Insert Images Into Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template initially.

How Do I Insert Images Into Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How Do I Insert Images Into Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is somewhat much easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

How Do I Insert Images Into Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. How Do I Insert Images Into Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do I Insert Images Into Active Campaign. But selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve already pointed out.

How Do I Insert Images Into Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site options (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Inform a group member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – How Do I Insert Images Into Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a form The contact purchases A tag is contributed to the contact A customized field is upgraded with a specific value From there, you can develop Conditions, to examine whether the contact has a certain tag or custom-made field worth.

How Do I Insert Images Into Active Campaign

You can likewise create Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact makes a purchase A date happens A custom-made field is updated with a certain value You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course precisely how I wish to build it. Many online marketers construct very simple email sequences for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was simple to build with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that technique. My e-mail course is by hand synced with this countdown timer on my site. You have to register by Friday night, and a new course begins each Monday morning. When I initially attempted this approach, I was on MailChimp.

How Do I Insert Images Into Active Campaign

Here’s the automation I utilize to welcome new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How Do I Insert Images Into Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the same e-mail to every person on my list. I desire to send them the proper e-mail for their level of engagement – How Do I Insert Images Into Active Campaign. How Do I Insert Images Into Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t already acquired the item I pitch in the webinar.

How Do I Insert Images Into Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly hit the “Goal” toward completion of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. How Do I Insert Images Into Active Campaign.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

How Do I Insert Images Into Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve currently been removed from the automation utilizing a different automation) – How Do I Insert Images Into Active Campaign.

How Do I Insert Images Into Active Campaign

How Do I Insert Images Into Active CampaignHow Do I Insert Images Into Active Campaign

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking enabled. This type adds a tag that I use to filter those contacts out. How Do I Insert Images Into Active Campaign. I utilized to add this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still want my e-mails?” confirmation.