Does Active Campaign Work With Paypal

Does Active Campaign Work With Paypal

Does Active Campaign Work With PaypalDoes Active Campaign Work With Paypal

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Alert a group member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – Does Active Campaign Work With Paypal.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact sends a type The contact purchases A tag is contributed to the contact A custom field is updated with a particular worth From there, you can develop Conditions, to check whether the contact has a specific tag or customized field worth.

Does Active Campaign Work With Paypal

You can likewise produce Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact purchases A date takes place A custom-made field is updated with a certain value You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course exactly how I wish to develop it. Lots of online marketers construct very simple e-mail series for their “email courses.” A contact register, and then that contact instantly starts getting lessons.

It was simple to build with ActiveCampaign, however impossible when I was with MailChimp. I do not do that method. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday early morning. When I first attempted this method, I was on MailChimp.

Does Active Campaign Work With Paypal

Here’s the automation I utilize to welcome brand-new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (Does Active Campaign Work With Paypal).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students prepared for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same email to every individual on my list. I desire to send them the appropriate e-mail for their level of engagement – Does Active Campaign Work With Paypal. Does Active Campaign Work With Paypal. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t already purchased the product I pitch in the webinar.

Does Active Campaign Work With Paypal

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar. Does Active Campaign Work With Paypal.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Does Active Campaign Work With Paypal

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t suggest.

Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they’ve currently been removed from the automation utilizing a different automation) – Does Active Campaign Work With Paypal.

Does Active Campaign Work With Paypal

Does Active Campaign Work With PaypalDoes Active Campaign Work With Paypal

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This type includes a tag that I utilize to filter those contacts out. Does Active Campaign Work With Paypal. I used to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my emails?” confirmation.

Does Active Campaign Work With Paypal

Does Active Campaign Work With Paypal

Does Active Campaign Work With PaypalDoes Active Campaign Work With Paypal

You can likewise see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I typically don’t require a given name to register to my list, however often I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Does Active Campaign Work With Paypal). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Does Active Campaign Work With Paypal

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Does Active Campaign Work With PaypalDoes Active Campaign Work With Paypal

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send out simple emails.

Does Active Campaign Work With Paypal

I have actually found that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Does Active Campaign Work With Paypal.

However, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some good templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Does Active Campaign Work With Paypal.

Does Active Campaign Work With Paypal

However, with some modifications, I can make my email quite basic. I can make it immediately take up the whole window, and I can modify the typography to be slightly larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out a terrific e-mail. Does Active Campaign Work With Paypal.

You can’t simply include an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to stay consistent. That’s something to deal with when you desire to include one image, however when you want to add a number of, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Does Active Campaign Work With Paypal. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a basic template initially.

Does Active Campaign Work With Paypal

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Does Active Campaign Work With Paypal). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, however their email editing experience is a little much easier because you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Does Active Campaign Work With Paypal

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Does Active Campaign Work With Paypal. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Does Active Campaign Work With Paypal. However picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Does Active Campaign Work With Paypal

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.