Connecting Gravity Forms To Active Campaign List

Connecting Gravity Forms To Active Campaign List

Connecting Gravity Forms To Active Campaign ListConnecting Gravity Forms To Active Campaign List

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can set off an automation, including: When a tag is included When a contact subscribes to a list When a contact submits a type E-commerce and on-site choices (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an email Inform a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – Connecting Gravity Forms To Active Campaign List.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a type The contact buys A tag is included to the contact A custom-made field is upgraded with a specific worth From there, you can create Conditions, to examine whether the contact has a specific tag or custom field value.

Connecting Gravity Forms To Active Campaign List

You can also develop Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact buys A date occurs A customized field is updated with a specific value You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I wish to construct it. Lots of marketers develop extremely easy email series for their “e-mail courses.” A contact indications up, and then that contact immediately starts getting lessons.

It was simple to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My email course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a new course begins each Monday early morning. When I first tried this method, I was on MailChimp.

Connecting Gravity Forms To Active Campaign List

Here’s the automation I use to welcome brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Connecting Gravity Forms To Active Campaign List).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the same email to everyone on my list. I wish to send them the appropriate email for their level of engagement – Connecting Gravity Forms To Active Campaign List. Connecting Gravity Forms To Active Campaign List. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they have not currently acquired the item I pitch in the webinar.

Connecting Gravity Forms To Active Campaign List

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Connecting Gravity Forms To Active Campaign List.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Connecting Gravity Forms To Active Campaign List

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be overwhelming at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.

Some customers do not have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous email, they’ve already been gotten rid of from the automation utilizing a separate automation) – Connecting Gravity Forms To Active Campaign List.

Connecting Gravity Forms To Active Campaign List

Connecting Gravity Forms To Active Campaign ListConnecting Gravity Forms To Active Campaign List

The automation then unsubscribes them. My emails also have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This type adds a tag that I use to filter those contacts out. Connecting Gravity Forms To Active Campaign List. I used to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still want my emails?” verification.

Connecting Gravity Forms To Active Campaign List

Connecting Gravity Forms To Active Campaign List

Connecting Gravity Forms To Active Campaign ListConnecting Gravity Forms To Active Campaign List

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I typically don’t need a very first name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Connecting Gravity Forms To Active Campaign List). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Connecting Gravity Forms To Active Campaign List

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Connecting Gravity Forms To Active Campaign ListConnecting Gravity Forms To Active Campaign List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send easy e-mails.

Connecting Gravity Forms To Active Campaign List

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source job. Connecting Gravity Forms To Active Campaign List.

Nevertheless, including images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Connecting Gravity Forms To Active Campaign List.

Connecting Gravity Forms To Active Campaign List

But, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out a fantastic email. Connecting Gravity Forms To Active Campaign List.

You can’t just add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to handle when you desire to include one image, however when you wish to add numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Connecting Gravity Forms To Active Campaign List. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, offered you make a fundamental design template first.

Connecting Gravity Forms To Active Campaign List

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Connecting Gravity Forms To Active Campaign List). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their design templates are limited, which is great with me, however their email modifying experience is a little easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Connecting Gravity Forms To Active Campaign List

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Connecting Gravity Forms To Active Campaign List. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Connecting Gravity Forms To Active Campaign List. However selecting an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, some of which I’ve currently pointed out.

Connecting Gravity Forms To Active Campaign List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.