Compare Drip Vs Active Campaign

Compare Drip Vs Active Campaign

Compare Drip Vs Active CampaignCompare Drip Vs Active Campaign

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can set off an automation, consisting of: When a tag is added When a contact registers for a list When a contact sends a form E-commerce and on-site alternatives (readily available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – Compare Drip Vs Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a type The contact purchases A tag is included to the contact A custom-made field is updated with a particular value From there, you can produce Conditions, to check whether the contact has a particular tag or customized field worth.

Compare Drip Vs Active Campaign

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact buys A date occurs A custom-made field is updated with a specific worth You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my email course exactly how I wish to construct it. Lots of marketers construct very easy email sequences for their “email courses.” A contact register, and after that that contact immediately starts getting lessons.

It was simple to build with ActiveCampaign, but impossible when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course begins each Monday morning. When I first attempted this methodology, I was on MailChimp.

Compare Drip Vs Active Campaign

Here’s the automation I utilize to welcome brand-new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (Compare Drip Vs Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the students prepared for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same e-mail to everyone on my list. I want to send them the appropriate email for their level of engagement – Compare Drip Vs Active Campaign. Compare Drip Vs Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently acquired the item I pitch in the webinar.

Compare Drip Vs Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they instantly struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Compare Drip Vs Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Compare Drip Vs Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation using a separate automation) – Compare Drip Vs Active Campaign.

Compare Drip Vs Active Campaign

Compare Drip Vs Active CampaignCompare Drip Vs Active Campaign

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me understand that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. Compare Drip Vs Active Campaign. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I only send a simple “do you still desire my e-mails?” verification.

Compare Drip Vs Active Campaign

Compare Drip Vs Active Campaign

Compare Drip Vs Active CampaignCompare Drip Vs Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I usually don’t need a given name to register to my list, but sometimes I get a given name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Compare Drip Vs Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Compare Drip Vs Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Compare Drip Vs Active CampaignCompare Drip Vs Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I actually like to send out basic e-mails.

Compare Drip Vs Active Campaign

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. Compare Drip Vs Active Campaign.

Nevertheless, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some great design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Compare Drip Vs Active Campaign.

Compare Drip Vs Active Campaign

However, with some changes, I can make my email pretty standard. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out an excellent email. Compare Drip Vs Active Campaign.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to handle when you wish to add one image, but when you want to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Compare Drip Vs Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard template first.

Compare Drip Vs Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Compare Drip Vs Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly much easier because you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Compare Drip Vs Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Compare Drip Vs Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Compare Drip Vs Active Campaign. But choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve currently mentioned.

Compare Drip Vs Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.