Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Can You Use Active Campaign In A Clickfunnels Sales Funnel?Can You Use Active Campaign In A Clickfunnels Sales Funnel?

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. I normally do not require a very first name to register to my list, but in some cases I get a very first name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Can You Use Active Campaign In A Clickfunnels Sales Funnel?). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I really like to send basic e-mails.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

Nevertheless, including images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, however I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

However, with some changes, I can make my email quite basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great e-mail. Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

You can’t merely include an image to a block of text. Instead, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, but when you want to add numerous, it becomes a big task.

They even have a standard mage editor where you can crop the image – Can You Use Active Campaign In A Clickfunnels Sales Funnel?. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a standard design template initially.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Use Active Campaign In A Clickfunnels Sales Funnel?). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Can You Use Active Campaign In A Clickfunnels Sales Funnel?. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Can You Use Active Campaign In A Clickfunnels Sales Funnel?. But picking an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Can You Use Active Campaign In A Clickfunnels Sales Funnel?Can You Use Active Campaign In A Clickfunnels Sales Funnel?

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can activate an automation, consisting of: When a tag is added When a contact signs up for a list When a contact sends a form E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact submits a kind The contact buys A tag is added to the contact A custom-made field is upgraded with a particular value From there, you can produce Conditions, to inspect whether the contact has a particular tag or custom field worth.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

You can likewise produce Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or removed The contact purchases A date occurs A custom-made field is updated with a certain worth You do not produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I construct my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course exactly how I ‘d like to build it. Numerous marketers develop really basic email series for their “e-mail courses.” A contact register, and after that that contact instantly begins getting lessons.

It was easy to develop with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my site. You need to register by Friday night, and a new course starts each Monday morning. When I initially tried this approach, I was on MailChimp.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Here’s the automation I utilize to invite new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (Can You Use Active Campaign In A Clickfunnels Sales Funnel?).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students all set for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send the same e-mail to everyone on my list. I desire to send them the suitable e-mail for their level of engagement – Can You Use Active Campaign In A Clickfunnels Sales Funnel?. Can You Use Active Campaign In A Clickfunnels Sales Funnel?. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t currently bought the item I pitch in the webinar.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar. Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the people who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t advise.

Some subscribers do not have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they have actually already been removed from the automation utilizing a different automation) – Can You Use Active Campaign In A Clickfunnels Sales Funnel?.

Can You Use Active Campaign In A Clickfunnels Sales Funnel?

Can You Use Active Campaign In A Clickfunnels Sales Funnel?Can You Use Active Campaign In A Clickfunnels Sales Funnel?

The automation then unsubscribes them. My emails also have a link to a type where they can enter their email address to let me know that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. Can You Use Active Campaign In A Clickfunnels Sales Funnel?. I utilized to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a simple “do you still desire my emails?” verification.