Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Can You Send Individual Emails Through Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Can You Send Individual Emails Through Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send out easy e-mails.

Can You Send Individual Emails Through Active Campaign

I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Can You Send Individual Emails Through Active Campaign.

Nevertheless, including images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate – Can You Send Individual Emails Through Active Campaign.

Can You Send Individual Emails Through Active Campaign

But, with some changes, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve simply typed out an excellent e-mail. Can You Send Individual Emails Through Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay consistent. That’s something to handle when you want to add one image, however when you wish to add numerous, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Can You Send Individual Emails Through Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a standard design template initially.

Can You Send Individual Emails Through Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Send Individual Emails Through Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is a little simpler in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Can You Send Individual Emails Through Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Can You Send Individual Emails Through Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Can You Send Individual Emails Through Active Campaign. But selecting an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually already discussed.

Can You Send Individual Emails Through Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is included When a contact signs up for a list When a contact sends a kind E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Can You Send Individual Emails Through Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact submits a form The contact buys A tag is contributed to the contact A custom-made field is updated with a specific value From there, you can create Conditions, to examine whether the contact has a specific tag or custom-made field value.

Can You Send Individual Emails Through Active Campaign

You can likewise create Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date takes place A custom-made field is updated with a certain worth You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I develop my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course exactly how I ‘d like to build it. Lots of marketers develop really easy e-mail sequences for their “email courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to develop with ActiveCampaign, but difficult when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday early morning. When I first tried this method, I was on MailChimp.

Can You Send Individual Emails Through Active Campaign

Here’s the automation I utilize to invite brand-new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Can You Send Individual Emails Through Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the same email to every individual on my list. I want to send them the appropriate email for their level of engagement – Can You Send Individual Emails Through Active Campaign. Can You Send Individual Emails Through Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it validates that they haven’t already bought the product I pitch in the webinar.

Can You Send Individual Emails Through Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. Can You Send Individual Emails Through Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Can You Send Individual Emails Through Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not suggest.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve already been gotten rid of from the automation utilizing a separate automation) – Can You Send Individual Emails Through Active Campaign.

Can You Send Individual Emails Through Active Campaign

Can You Send Individual Emails Through Active CampaignCan You Send Individual Emails Through Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking enabled. This kind includes a tag that I use to filter those contacts out. Can You Send Individual Emails Through Active Campaign. I used to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I only send out a basic “do you still desire my emails?” verification.