Can You Get Money Back From Active Campaign

Can You Get Money Back From Active Campaign

Can You Get Money Back From Active CampaignCan You Get Money Back From Active Campaign

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I generally don’t need a given name to sign up to my list, however in some cases I get a first name, such as when someone purchases a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Can You Get Money Back From Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

Can You Get Money Back From Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Can You Get Money Back From Active CampaignCan You Get Money Back From Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send basic e-mails.

Can You Get Money Back From Active Campaign

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. Can You Get Money Back From Active Campaign.

However, adding images is a little a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still want to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Can You Get Money Back From Active Campaign.

Can You Get Money Back From Active Campaign

However, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can modify the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out an excellent email. Can You Get Money Back From Active Campaign.

You can’t just include an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to remain consistent. That’s one thing to handle when you desire to add one image, but when you desire to add several, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Can You Get Money Back From Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a standard design template first.

Can You Get Money Back From Active Campaign

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Can You Get Money Back From Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Can You Get Money Back From Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Can You Get Money Back From Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can You Get Money Back From Active Campaign. However choosing an email marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I have actually already discussed.

Can You Get Money Back From Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

Can You Get Money Back From Active Campaign

Can You Get Money Back From Active Campaign

Can You Get Money Back From Active CampaignCan You Get Money Back From Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can trigger an automation, including: When a tag is added When a contact signs up for a list When a contact submits a form E-commerce and on-site alternatives (offered in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an email Inform a team member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – Can You Get Money Back From Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a type The contact buys A tag is contributed to the contact A customized field is updated with a specific worth From there, you can produce Conditions, to inspect whether the contact has a specific tag or custom-made field value.

Can You Get Money Back From Active Campaign

You can likewise produce Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact purchases A date occurs A customized field is upgraded with a specific value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I construct my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course exactly how I want to construct it. Lots of online marketers build extremely basic e-mail series for their “email courses.” A contact register, and after that that contact immediately begins getting lessons.

It was simple to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course starts each Monday morning. When I first tried this method, I was on MailChimp.

Can You Get Money Back From Active Campaign

Here’s the automation I utilize to invite new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Can You Get Money Back From Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students ready for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the very same email to everyone on my list. I want to send them the proper e-mail for their level of engagement – Can You Get Money Back From Active Campaign. Can You Get Money Back From Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already purchased the item I pitch in the webinar.

Can You Get Money Back From Active Campaign

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. Can You Get Money Back From Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other emails to get to the people who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Can You Get Money Back From Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not recommend.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation using a different automation) – Can You Get Money Back From Active Campaign.

Can You Get Money Back From Active Campaign

Can You Get Money Back From Active CampaignCan You Get Money Back From Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. Can You Get Money Back From Active Campaign. I utilized to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my e-mails?” confirmation.