Can I Send Individual Emails With Active Campaign

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally do not need a given name to sign up to my list, but sometimes I get a very first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Can I Send Individual Emails With Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

Can I Send Individual Emails With Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I actually like to send out simple emails.

Can I Send Individual Emails With Active Campaign

I have actually found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Can I Send Individual Emails With Active Campaign.

Nevertheless, including images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – Can I Send Individual Emails With Active Campaign.

Can I Send Individual Emails With Active Campaign

But, with some adjustments, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a great e-mail. Can I Send Individual Emails With Active Campaign.

You can’t merely add an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s something to handle when you want to include one image, but when you wish to include numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Can I Send Individual Emails With Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a standard template initially.

Can I Send Individual Emails With Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Can I Send Individual Emails With Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is slightly much easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Can I Send Individual Emails With Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Can I Send Individual Emails With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Can I Send Individual Emails With Active Campaign. But picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Can I Send Individual Emails With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

Can I Send Individual Emails With Active Campaign

To begin constructing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can set off an automation, including: When a tag is included When a contact subscribes to a list When a contact sends a kind E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – Can I Send Individual Emails With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a form The contact buys A tag is included to the contact A customized field is updated with a certain value From there, you can create Conditions, to inspect whether the contact has a certain tag or customized field worth.

Can I Send Individual Emails With Active Campaign

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is included or eliminated The contact purchases A date happens A customized field is upgraded with a particular value You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I develop my list is through an email course. ActiveCampaign makes it simple for me to build my email course exactly how I want to build it. Many marketers develop extremely basic e-mail sequences for their “e-mail courses.” A contact signs up, and after that that contact immediately starts getting lessons.

It was simple to develop with ActiveCampaign, but difficult when I was with MailChimp. I do not do that approach. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a brand-new course starts each Monday morning. When I first tried this approach, I was on MailChimp.

Can I Send Individual Emails With Active Campaign

Here’s the automation I utilize to welcome new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Can I Send Individual Emails With Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the students prepared for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the very same email to every person on my list. I wish to send them the appropriate email for their level of engagement – Can I Send Individual Emails With Active Campaign. Can I Send Individual Emails With Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t already purchased the product I pitch in the webinar.

Can I Send Individual Emails With Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they immediately hit the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Can I Send Individual Emails With Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other emails to get to the people who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Can I Send Individual Emails With Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they’ve already been removed from the automation using a different automation) – Can I Send Individual Emails With Active Campaign.

Can I Send Individual Emails With Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me understand that they do not have tracking allowed. This type adds a tag that I use to filter those contacts out. Can I Send Individual Emails With Active Campaign. I utilized to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my e-mails?” confirmation.