Can I Run Multiple Companies With Active Campaign

Can I Run Multiple Companies With Active Campaign

Can I Run Multiple Companies With Active CampaignCan I Run Multiple Companies With Active Campaign

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can activate an automation, including: When a tag is included When a contact signs up for a list When a contact submits a form E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Alert a group member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Can I Run Multiple Companies With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a form The contact purchases A tag is contributed to the contact A customized field is updated with a certain worth From there, you can create Conditions, to inspect whether the contact has a certain tag or customized field value.

Can I Run Multiple Companies With Active Campaign

You can also produce Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact buys A date takes place A custom field is upgraded with a specific value You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I construct my list is through an email course. ActiveCampaign makes it simple for me to develop my email course exactly how I ‘d like to construct it. Many online marketers construct very simple e-mail series for their “email courses.” A contact register, and then that contact immediately begins getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a new course starts each Monday morning. When I initially tried this method, I was on MailChimp.

Can I Run Multiple Companies With Active Campaign

Here’s the automation I use to welcome new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (Can I Run Multiple Companies With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the students all set for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the same e-mail to every person on my list. I wish to send them the proper e-mail for their level of engagement – Can I Run Multiple Companies With Active Campaign. Can I Run Multiple Companies With Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently bought the item I pitch in the webinar.

Can I Run Multiple Companies With Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away struck the “Goal” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. Can I Run Multiple Companies With Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to the people who actually desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Can I Run Multiple Companies With Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually already been eliminated from the automation utilizing a different automation) – Can I Run Multiple Companies With Active Campaign.

Can I Run Multiple Companies With Active Campaign

Can I Run Multiple Companies With Active CampaignCan I Run Multiple Companies With Active Campaign

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me understand that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. Can I Run Multiple Companies With Active Campaign. I used to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” confirmation.

Can I Run Multiple Companies With Active Campaign

Can I Run Multiple Companies With Active Campaign

Can I Run Multiple Companies With Active CampaignCan I Run Multiple Companies With Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically do not need a first name to register to my list, but in some cases I get a first name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Can I Run Multiple Companies With Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Can I Run Multiple Companies With Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

Can I Run Multiple Companies With Active CampaignCan I Run Multiple Companies With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send out basic e-mails.

Can I Run Multiple Companies With Active Campaign

I’ve discovered that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Can I Run Multiple Companies With Active Campaign.

Nevertheless, including images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Can I Run Multiple Companies With Active Campaign.

Can I Run Multiple Companies With Active Campaign

However, with some adjustments, I can make my email quite standard. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually simply typed out a fantastic e-mail. Can I Run Multiple Companies With Active Campaign.

You can’t just include an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you want to add one image, however when you wish to include a number of, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Can I Run Multiple Companies With Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard template first.

Can I Run Multiple Companies With Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Can I Run Multiple Companies With Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is a little much easier in that you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Can I Run Multiple Companies With Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Can I Run Multiple Companies With Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can I Run Multiple Companies With Active Campaign. However choosing an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I’ve already pointed out.

Can I Run Multiple Companies With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.