Add Active Campaign Form To Squarespace

Add Active Campaign Form To Squarespace

Add Active Campaign Form To SquarespaceAdd Active Campaign Form To Squarespace

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can activate an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact submits a kind E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Add Active Campaign Form To Squarespace.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact purchases A tag is contributed to the contact A custom field is upgraded with a particular worth From there, you can produce Conditions, to examine whether the contact has a specific tag or custom-made field worth.

Add Active Campaign Form To Squarespace

You can also create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or removed The contact makes a purchase A date occurs A custom-made field is upgraded with a certain value You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I build my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course exactly how I ‘d like to develop it. Numerous online marketers build very basic email series for their “e-mail courses.” A contact indications up, and then that contact immediately starts getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course starts each Monday morning. When I initially tried this method, I was on MailChimp.

Add Active Campaign Form To Squarespace

Here’s the automation I use to invite new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Add Active Campaign Form To Squarespace).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the very same email to everyone on my list. I wish to send them the proper e-mail for their level of engagement – Add Active Campaign Form To Squarespace. Add Active Campaign Form To Squarespace. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not currently bought the item I pitch in the webinar.

Add Active Campaign Form To Squarespace

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. Add Active Campaign Form To Squarespace.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Add Active Campaign Form To Squarespace

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t suggest.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation using a different automation) – Add Active Campaign Form To Squarespace.

Add Active Campaign Form To Squarespace

Add Active Campaign Form To SquarespaceAdd Active Campaign Form To Squarespace

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking enabled. This form includes a tag that I utilize to filter those contacts out. Add Active Campaign Form To Squarespace. I utilized to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out a basic “do you still want my e-mails?” confirmation.

Add Active Campaign Form To Squarespace

Add Active Campaign Form To Squarespace

Add Active Campaign Form To SquarespaceAdd Active Campaign Form To Squarespace

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the first name of just some of your contacts, which is the case with my list. I usually do not require a given name to sign up to my list, but often I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (Add Active Campaign Form To Squarespace). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Add Active Campaign Form To Squarespace

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Add Active Campaign Form To SquarespaceAdd Active Campaign Form To Squarespace

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I really like to send out basic e-mails.

Add Active Campaign Form To Squarespace

I’ve found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Add Active Campaign Form To Squarespace.

However, adding images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – Add Active Campaign Form To Squarespace.

Add Active Campaign Form To Squarespace

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly use up the whole window, and I can tweak the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out a fantastic e-mail. Add Active Campaign Form To Squarespace.

You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to handle when you want to include one image, however when you desire to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Add Active Campaign Form To Squarespace. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a fundamental design template first.

Add Active Campaign Form To Squarespace

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Add Active Campaign Form To Squarespace). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly much easier in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Add Active Campaign Form To Squarespace

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Add Active Campaign Form To Squarespace. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Add Active Campaign Form To Squarespace. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

Add Active Campaign Form To Squarespace

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.