You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.
Let’s state you have the very first name of only a few of your contacts, which is the case with my list. I usually don’t require a first name to register to my list, however in some cases I get a first name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Activecampaign Status). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out basic e-mails.
I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Activecampaign Status.
However, adding images is a little a chore. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still desire to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Activecampaign Status.
But, with some adjustments, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can modify the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a fantastic email. Activecampaign Status.
You can’t simply include an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to include one image, but when you desire to add several, it ends up being a huge task.
They even have a basic mage editor where you can crop the image – Activecampaign Status. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a basic template first.
MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Activecampaign Status). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.
ConvertKit’s email modifying experience is really plain, however easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Activecampaign Status. Contrast that with ConvertKit’s Sequences.
Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Status. But selecting an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.