You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. I generally do not need a first name to register to my list, however often I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Activecampaign Automation). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send out easy e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Activecampaign Automation.
Nevertheless, adding images is a little bit of a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Activecampaign Automation.
But, with some modifications, I can make my email quite fundamental. I can make it instantly take up the entire window, and I can fine-tune the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out an excellent email. Activecampaign Automation.
You can’t merely add an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to stay constant. That’s something to handle when you wish to add one image, however when you want to add a number of, it becomes a huge task.
They even have a basic mage editor where you can crop the image – Activecampaign Automation. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard design template first.
MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Automation). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is slightly easier because you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Activecampaign Automation. Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Activecampaign Automation. But picking an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.