Active Campaign View Exclusion List

Active Campaign View Exclusion List

Active Campaign View Exclusion ListActive Campaign View Exclusion List

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I normally do not require a given name to register to my list, but often I get a given name, such as when somebody purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,” (Active Campaign View Exclusion List). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Active Campaign View Exclusion List

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Active Campaign View Exclusion ListActive Campaign View Exclusion List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send out simple e-mails.

Active Campaign View Exclusion List

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign View Exclusion List.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some nice templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign View Exclusion List.

Active Campaign View Exclusion List

However, with some changes, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out a great e-mail. Active Campaign View Exclusion List.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain constant. That’s one thing to deal with when you wish to include one image, but when you wish to add numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign View Exclusion List. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental template first.

Active Campaign View Exclusion List

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign View Exclusion List). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their design templates are limited, which is fine with me, but their e-mail editing experience is a little simpler in that you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign View Exclusion List

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Active Campaign View Exclusion List. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign View Exclusion List. But picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Active Campaign View Exclusion List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

Active Campaign View Exclusion List

Active Campaign View Exclusion List

Active Campaign View Exclusion ListActive Campaign View Exclusion List

To start building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can activate an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact sends a kind E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Active Campaign View Exclusion List.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact submits a kind The contact buys A tag is contributed to the contact A customized field is upgraded with a certain worth From there, you can create Conditions, to inspect whether the contact has a certain tag or custom field value.

Active Campaign View Exclusion List

You can also produce Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or eliminated The contact buys A date takes place A customized field is upgraded with a particular worth You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I ‘d like to develop it. Numerous online marketers construct extremely basic e-mail sequences for their “e-mail courses.” A contact register, and then that contact immediately starts getting lessons.

It was easy to construct with ActiveCampaign, but impossible when I was with MailChimp. I do not do that technique. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a brand-new course starts each Monday early morning. When I first attempted this approach, I was on MailChimp.

Active Campaign View Exclusion List

Here’s the automation I utilize to welcome brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign View Exclusion List).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and motivate them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send out the same email to every individual on my list. I wish to send them the suitable email for their level of engagement – Active Campaign View Exclusion List. Active Campaign View Exclusion List. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently acquired the item I pitch in the webinar.

Active Campaign View Exclusion List

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away hit the “Goal” toward completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign View Exclusion List.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Active Campaign View Exclusion List

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they have actually already been removed from the automation utilizing a different automation) – Active Campaign View Exclusion List.

Active Campaign View Exclusion List

Active Campaign View Exclusion ListActive Campaign View Exclusion List

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking enabled. This type adds a tag that I use to filter those contacts out. Active Campaign View Exclusion List. I used to include this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send a simple “do you still want my e-mails?” confirmation.