Active Campaign Send To One List Minus Another List

Active Campaign Send To One List Minus Another List

Active Campaign Send To One List Minus Another ListActive Campaign Send To One List Minus Another List

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can set off an automation, consisting of: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site alternatives (readily available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – Active Campaign Send To One List Minus Another List.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a form The contact makes a purchase A tag is contributed to the contact A custom-made field is updated with a specific value From there, you can develop Conditions, to examine whether the contact has a certain tag or custom field value.

Active Campaign Send To One List Minus Another List

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or eliminated The contact purchases A date occurs A custom-made field is upgraded with a specific value You do not produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I build my list is through an email course. ActiveCampaign makes it easy for me to develop my email course precisely how I ‘d like to construct it. Many marketers construct very easy email series for their “email courses.” A contact register, and then that contact right away starts getting lessons.

It was easy to construct with ActiveCampaign, but impossible when I was with MailChimp. I do not do that method. My e-mail course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course starts each Monday morning. When I initially tried this approach, I was on MailChimp.

Active Campaign Send To One List Minus Another List

Here’s the automation I use to welcome brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Active Campaign Send To One List Minus Another List).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” email to get the trainees ready for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the same e-mail to everyone on my list. I wish to send them the appropriate e-mail for their level of engagement – Active Campaign Send To One List Minus Another List. Active Campaign Send To One List Minus Another List. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently acquired the product I pitch in the webinar.

Active Campaign Send To One List Minus Another List

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Send To One List Minus Another List.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Active Campaign Send To One List Minus Another List

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be frustrating at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t suggest.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have been busy. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they have actually currently been eliminated from the automation utilizing a separate automation) – Active Campaign Send To One List Minus Another List.

Active Campaign Send To One List Minus Another List

Active Campaign Send To One List Minus Another ListActive Campaign Send To One List Minus Another List

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. Active Campaign Send To One List Minus Another List. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my emails?” confirmation.

Active Campaign Send To One List Minus Another List

Active Campaign Send To One List Minus Another List

Active Campaign Send To One List Minus Another ListActive Campaign Send To One List Minus Another List

You can likewise see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. I usually don’t need a very first name to sign up to my list, however in some cases I get a very first name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Active Campaign Send To One List Minus Another List). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Send To One List Minus Another List

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign Send To One List Minus Another ListActive Campaign Send To One List Minus Another List

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send basic e-mails.

Active Campaign Send To One List Minus Another List

I have actually found that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Send To One List Minus Another List.

Nevertheless, including images is a bit of a chore. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, but I still desire to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Send To One List Minus Another List.

Active Campaign Send To One List Minus Another List

However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can modify the typography to be slightly larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually simply typed out a terrific e-mail. Active Campaign Send To One List Minus Another List.

You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to remain consistent. That’s something to deal with when you want to add one image, but when you desire to add several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Send To One List Minus Another List. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental template initially.

Active Campaign Send To One List Minus Another List

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Send To One List Minus Another List). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is somewhat much easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Send To One List Minus Another List

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Active Campaign Send To One List Minus Another List. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Send To One List Minus Another List. But picking an email marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Send To One List Minus Another List

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.