Active Campaign Podcast

Active Campaign Podcast

Active Campaign PodcastActive Campaign Podcast

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can trigger an automation, consisting of: When a tag is included When a contact signs up for a list When a contact submits a type E-commerce and on-site alternatives (available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – Active Campaign Podcast.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a type The contact makes a purchase A tag is included to the contact A custom-made field is upgraded with a certain worth From there, you can create Conditions, to check whether the contact has a particular tag or custom-made field worth.

Active Campaign Podcast

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact purchases A date occurs A custom field is updated with a particular worth You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to construct my e-mail course exactly how I want to develop it. Many marketers construct extremely easy e-mail series for their “e-mail courses.” A contact register, and then that contact instantly begins getting lessons.

It was easy to develop with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my site. You have to sign up by Friday night, and a new course starts each Monday morning. When I first attempted this approach, I was on MailChimp.

Active Campaign Podcast

Here’s the automation I use to welcome brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (Active Campaign Podcast).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t want to send out the same e-mail to everyone on my list. I want to send them the suitable email for their level of engagement – Active Campaign Podcast. Active Campaign Podcast. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already purchased the product I pitch in the webinar.

Active Campaign Podcast

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign Podcast.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Active Campaign Podcast

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not recommend.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous email, they’ve already been gotten rid of from the automation using a separate automation) – Active Campaign Podcast.

Active Campaign Podcast

Active Campaign PodcastActive Campaign Podcast

The automation then unsubscribes them. My emails also have a link to a type where they can enter their e-mail address to let me know that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. Active Campaign Podcast. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a basic “do you still desire my e-mails?” verification.

Active Campaign Podcast

Active Campaign Podcast

Active Campaign PodcastActive Campaign Podcast

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I typically don’t need a given name to register to my list, but often I get a given name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Active Campaign Podcast). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Podcast

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Active Campaign PodcastActive Campaign Podcast

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send basic e-mails.

Active Campaign Podcast

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source task. Active Campaign Podcast.

However, including images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Active Campaign Podcast.

Active Campaign Podcast

But, with some changes, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a great email. Active Campaign Podcast.

You can’t just include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, but when you want to include numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Podcast. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a basic template initially.

Active Campaign Podcast

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Podcast). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little simpler because you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Podcast

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign Podcast. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Podcast. But choosing an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

Active Campaign Podcast

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.