Active Campaign Plain Email Or Html

Active Campaign Plain Email Or Html

Active Campaign Plain Email Or HtmlActive Campaign Plain Email Or Html

You can also see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, but often I get a first name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (Active Campaign Plain Email Or Html). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Plain Email Or Html

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Plain Email Or HtmlActive Campaign Plain Email Or Html

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I actually like to send simple emails.

Active Campaign Plain Email Or Html

I’ve found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Plain Email Or Html.

However, adding images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Plain Email Or Html.

Active Campaign Plain Email Or Html

But, with some adjustments, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out a great email. Active Campaign Plain Email Or Html.

You can’t simply include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay constant. That’s something to deal with when you desire to include one image, however when you want to include a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Plain Email Or Html. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental design template first.

Active Campaign Plain Email Or Html

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Plain Email Or Html). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is somewhat much easier in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Plain Email Or Html

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Active Campaign Plain Email Or Html. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Plain Email Or Html. But choosing an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Active Campaign Plain Email Or Html

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

Active Campaign Plain Email Or Html

Active Campaign Plain Email Or Html

Active Campaign Plain Email Or HtmlActive Campaign Plain Email Or Html

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is added When a contact registers for a list When a contact sends a type E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an email Alert a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – Active Campaign Plain Email Or Html.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact sends a form The contact makes a purchase A tag is included to the contact A customized field is updated with a specific worth From there, you can create Conditions, to inspect whether the contact has a specific tag or custom-made field worth.

Active Campaign Plain Email Or Html

You can likewise produce Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is included or eliminated The contact makes a purchase A date takes place A custom-made field is updated with a certain value You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I build my list is through an email course. ActiveCampaign makes it simple for me to develop my e-mail course exactly how I wish to construct it. Lots of marketers construct really basic email series for their “email courses.” A contact signs up, and then that contact right away begins getting lessons.

It was easy to construct with ActiveCampaign, but impossible when I was with MailChimp. I do not do that technique. My e-mail course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course begins each Monday morning. When I initially attempted this methodology, I was on MailChimp.

Active Campaign Plain Email Or Html

Here’s the automation I utilize to invite new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Active Campaign Plain Email Or Html).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with pals.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the very same e-mail to everyone on my list. I desire to send them the suitable e-mail for their level of engagement – Active Campaign Plain Email Or Html. Active Campaign Plain Email Or Html. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already bought the product I pitch in the webinar.

Active Campaign Plain Email Or Html

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign Plain Email Or Html.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to the people who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Active Campaign Plain Email Or Html

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been eliminated from the automation utilizing a separate automation) – Active Campaign Plain Email Or Html.

Active Campaign Plain Email Or Html

Active Campaign Plain Email Or HtmlActive Campaign Plain Email Or Html

The automation then unsubscribes them. My e-mails likewise have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking enabled. This type includes a tag that I utilize to filter those contacts out. Active Campaign Plain Email Or Html. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I only send a simple “do you still desire my e-mails?” verification.