Active Campaign Lite Plan

Active Campaign Lite Plan

Active Campaign Lite PlanActive Campaign Lite Plan

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can activate an automation, including: When a tag is included When a contact subscribes to a list When a contact sends a form E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Inform an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – Active Campaign Lite Plan.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a type The contact buys A tag is contributed to the contact A custom-made field is upgraded with a specific worth From there, you can create Conditions, to inspect whether the contact has a particular tag or customized field worth.

Active Campaign Lite Plan

You can likewise develop Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or gotten rid of The contact makes a purchase A date occurs A custom-made field is upgraded with a particular value You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I construct my list is through an email course. ActiveCampaign makes it easy for me to construct my email course exactly how I ‘d like to construct it. Numerous online marketers construct very easy e-mail series for their “email courses.” A contact signs up, and then that contact immediately starts getting lessons.

It was simple to build with ActiveCampaign, but impossible when I was with MailChimp. I do not do that approach. My e-mail course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday morning. When I first tried this approach, I was on MailChimp.

Active Campaign Lite Plan

Here’s the automation I use to welcome brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Active Campaign Lite Plan).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students ready for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not desire to send the same e-mail to everyone on my list. I wish to send them the appropriate email for their level of engagement – Active Campaign Lite Plan. Active Campaign Lite Plan. Here’s the automation I use to promote an evergreen webinar: First it verifies that they have not already purchased the product I pitch in the webinar.

Active Campaign Lite Plan

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign Lite Plan.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Active Campaign Lite Plan

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

This automation can be overwhelming at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t advise.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous email, they have actually currently been eliminated from the automation utilizing a separate automation) – Active Campaign Lite Plan.

Active Campaign Lite Plan

Active Campaign Lite PlanActive Campaign Lite Plan

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me understand that they don’t have tracking enabled. This form adds a tag that I utilize to filter those contacts out. Active Campaign Lite Plan. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still want my emails?” verification.

Active Campaign Lite Plan

Active Campaign Lite Plan

Active Campaign Lite PlanActive Campaign Lite Plan

You can likewise see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I generally don’t require a given name to register to my list, however in some cases I get a first name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (Active Campaign Lite Plan). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Active Campaign Lite Plan

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign Lite PlanActive Campaign Lite Plan

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send out simple e-mails.

Active Campaign Lite Plan

I’ve discovered that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Lite Plan.

However, adding images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – Active Campaign Lite Plan.

Active Campaign Lite Plan

But, with some changes, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out a great e-mail. Active Campaign Lite Plan.

You can’t simply add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to stay consistent. That’s something to handle when you desire to include one image, but when you want to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Lite Plan. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a standard design template initially.

Active Campaign Lite Plan

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Lite Plan). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is slightly easier because you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Lite Plan

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Active Campaign Lite Plan. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Lite Plan. However picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

Active Campaign Lite Plan

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.