Active Campaign Lead Form To Facebook Leads

Active Campaign Lead Form To Facebook Leads

Active Campaign Lead Form To Facebook LeadsActive Campaign Lead Form To Facebook Leads

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can set off an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact submits a kind E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Alert an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – Active Campaign Lead Form To Facebook Leads.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact submits a kind The contact purchases A tag is contributed to the contact A customized field is upgraded with a particular worth From there, you can produce Conditions, to examine whether the contact has a specific tag or customized field value.

Active Campaign Lead Form To Facebook Leads

You can also produce Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or gotten rid of The contact makes a purchase A date occurs A custom-made field is upgraded with a certain value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course exactly how I wish to build it. Lots of online marketers develop really simple email sequences for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to develop with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a new course begins each Monday early morning. When I first attempted this approach, I was on MailChimp.

Active Campaign Lead Form To Facebook Leads

Here’s the automation I use to welcome brand-new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Active Campaign Lead Form To Facebook Leads).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the students all set for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the very same e-mail to every person on my list. I want to send them the suitable e-mail for their level of engagement – Active Campaign Lead Form To Facebook Leads. Active Campaign Lead Form To Facebook Leads. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently purchased the item I pitch in the webinar.

Active Campaign Lead Form To Facebook Leads

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Lead Form To Facebook Leads.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign Lead Form To Facebook Leads

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not recommend.

Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually already been eliminated from the automation utilizing a different automation) – Active Campaign Lead Form To Facebook Leads.

Active Campaign Lead Form To Facebook Leads

Active Campaign Lead Form To Facebook LeadsActive Campaign Lead Form To Facebook Leads

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form includes a tag that I use to filter those contacts out. Active Campaign Lead Form To Facebook Leads. I utilized to include this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out a simple “do you still desire my e-mails?” confirmation.

Active Campaign Lead Form To Facebook Leads

Active Campaign Lead Form To Facebook Leads

Active Campaign Lead Form To Facebook LeadsActive Campaign Lead Form To Facebook Leads

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I typically do not require a given name to register to my list, however in some cases I get a given name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Active Campaign Lead Form To Facebook Leads). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

Active Campaign Lead Form To Facebook Leads

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Lead Form To Facebook LeadsActive Campaign Lead Form To Facebook Leads

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send simple emails.

Active Campaign Lead Form To Facebook Leads

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Lead Form To Facebook Leads.

Nevertheless, including images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Lead Form To Facebook Leads.

Active Campaign Lead Form To Facebook Leads

However, with some adjustments, I can make my e-mail quite standard. I can make it immediately use up the whole window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a fantastic email. Active Campaign Lead Form To Facebook Leads.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you want to include one image, however when you desire to add numerous, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Lead Form To Facebook Leads. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard design template first.

Active Campaign Lead Form To Facebook Leads

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Lead Form To Facebook Leads). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is slightly much easier because you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Lead Form To Facebook Leads

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign Lead Form To Facebook Leads. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Lead Form To Facebook Leads. However choosing an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Active Campaign Lead Form To Facebook Leads

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.