Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Active Campaign, How Can I See Which Subscribers On Multiple Email ListsActive Campaign, How Can I See Which Subscribers On Multiple Email Lists

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the very first name of just a few of your contacts, which holds true with my list. I typically do not require a first name to sign up to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Active Campaign, How Can I See Which Subscribers On Multiple Email Lists). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign, How Can I See Which Subscribers On Multiple Email ListsActive Campaign, How Can I See Which Subscribers On Multiple Email Lists

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I truly like to send out basic e-mails.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

However, adding images is a bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

But, with some modifications, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can tweak the typography to be a little larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a fantastic email. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

You can’t just add an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, however when you wish to add numerous, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, supplied you make a basic template initially.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign, How Can I See Which Subscribers On Multiple Email Lists). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is a little easier because you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. But picking an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I’ve already discussed.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Active Campaign, How Can I See Which Subscribers On Multiple Email ListsActive Campaign, How Can I See Which Subscribers On Multiple Email Lists

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is added When a contact registers for a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an email Notify a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can trigger an automation when: The contact submits a type The contact purchases A tag is contributed to the contact A customized field is upgraded with a specific worth From there, you can develop Conditions, to check whether the contact has a particular tag or custom field worth.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is added or removed The contact purchases A date happens A custom-made field is updated with a specific worth You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I develop my list is through an email course. ActiveCampaign makes it simple for me to develop my email course precisely how I wish to develop it. Lots of marketers develop very basic email series for their “e-mail courses.” A contact signs up, and after that that contact instantly starts getting lessons.

It was easy to build with ActiveCampaign, however difficult when I was with MailChimp. I do not do that technique. My e-mail course is by hand synced with this countdown timer on my site. You have to register by Friday night, and a brand-new course begins each Monday morning. When I first attempted this approach, I was on MailChimp.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Here’s the automation I utilize to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign, How Can I See Which Subscribers On Multiple Email Lists).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” email to get the trainees all set for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the very same email to every person on my list. I want to send them the suitable email for their level of engagement – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they have not already bought the item I pitch in the webinar.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they right away hit the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other e-mails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not advise.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve currently been eliminated from the automation using a different automation) – Active Campaign, How Can I See Which Subscribers On Multiple Email Lists.

Active Campaign, How Can I See Which Subscribers On Multiple Email Lists

Active Campaign, How Can I See Which Subscribers On Multiple Email ListsActive Campaign, How Can I See Which Subscribers On Multiple Email Lists

The automation then unsubscribes them. My e-mails also have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. Active Campaign, How Can I See Which Subscribers On Multiple Email Lists. I used to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I just send an easy “do you still want my e-mails?” verification.