Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can activate an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a type E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign Find Who Hasn’T Opened An Email.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact sends a form The contact buys A tag is included to the contact A custom field is updated with a particular value From there, you can create Conditions, to inspect whether the contact has a particular tag or custom field value.

Active Campaign Find Who Hasn’T Opened An Email

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact purchases A date occurs A custom-made field is upgraded with a certain worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I construct my list is through an email course. ActiveCampaign makes it easy for me to build my email course exactly how I wish to develop it. Many online marketers construct really easy e-mail sequences for their “e-mail courses.” A contact indications up, and after that that contact instantly begins getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I first tried this approach, I was on MailChimp.

Active Campaign Find Who Hasn’T Opened An Email

Here’s the automation I utilize to invite new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign Find Who Hasn’T Opened An Email).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to every individual on my list. I desire to send them the suitable e-mail for their level of engagement – Active Campaign Find Who Hasn’T Opened An Email. Active Campaign Find Who Hasn’T Opened An Email. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they haven’t currently purchased the product I pitch in the webinar.

Active Campaign Find Who Hasn’T Opened An Email

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Find Who Hasn’T Opened An Email.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Active Campaign Find Who Hasn’T Opened An Email

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I don’t recommend.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous email, they’ve currently been eliminated from the automation using a different automation) – Active Campaign Find Who Hasn’T Opened An Email.

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

The automation then unsubscribes them. My emails also have a link to a form where they can enter their email address to let me understand that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. Active Campaign Find Who Hasn’T Opened An Email. I used to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send out an easy “do you still want my emails?” confirmation.

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a given name to register to my list, however often I get a first name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Active Campaign Find Who Hasn’T Opened An Email). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

Active Campaign Find Who Hasn’T Opened An Email

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out easy emails.

Active Campaign Find Who Hasn’T Opened An Email

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Find Who Hasn’T Opened An Email.

However, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Find Who Hasn’T Opened An Email.

Active Campaign Find Who Hasn’T Opened An Email

However, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out an excellent email. Active Campaign Find Who Hasn’T Opened An Email.

You can’t just include an image to a block of text. Instead, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to remain consistent. That’s one thing to handle when you want to include one image, however when you desire to include several, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Find Who Hasn’T Opened An Email. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a standard template initially.

Active Campaign Find Who Hasn’T Opened An Email

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Find Who Hasn’T Opened An Email). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat simpler in that you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Find Who Hasn’T Opened An Email

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Active Campaign Find Who Hasn’T Opened An Email. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Find Who Hasn’T Opened An Email. But picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Find Who Hasn’T Opened An Email

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can set off an automation, including: When a tag is added When a contact signs up for a list When a contact sends a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign Find Who Hasn’T Opened An Email.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a type The contact makes a purchase A tag is contributed to the contact A custom field is updated with a specific worth From there, you can produce Conditions, to examine whether the contact has a particular tag or custom field worth.

Active Campaign Find Who Hasn’T Opened An Email

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is added or removed The contact purchases A date takes place A customized field is updated with a certain value You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my email course precisely how I ‘d like to develop it. Many marketers develop extremely basic email series for their “email courses.” A contact signs up, and then that contact immediately begins getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My e-mail course is by hand synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday morning. When I first tried this method, I was on MailChimp.

Active Campaign Find Who Hasn’T Opened An Email

Here’s the automation I use to welcome brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign Find Who Hasn’T Opened An Email).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students all set for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the very same e-mail to every person on my list. I desire to send them the suitable e-mail for their level of engagement – Active Campaign Find Who Hasn’T Opened An Email. Active Campaign Find Who Hasn’T Opened An Email. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not already bought the product I pitch in the webinar.

Active Campaign Find Who Hasn’T Opened An Email

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they instantly struck the “Goal” towards completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign Find Who Hasn’T Opened An Email.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

Active Campaign Find Who Hasn’T Opened An Email

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I don’t recommend.

Some customers don’t have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve already been gotten rid of from the automation using a different automation) – Active Campaign Find Who Hasn’T Opened An Email.

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

The automation then unsubscribes them. My e-mails also have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This type includes a tag that I utilize to filter those contacts out. Active Campaign Find Who Hasn’T Opened An Email. I utilized to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my e-mails?” confirmation.

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn’T Opened An Email

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I generally don’t need a given name to sign up to my list, however in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Find Who Hasn’T Opened An Email). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Find Who Hasn’T Opened An Email

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Find Who Hasn'T Opened An EmailActive Campaign Find Who Hasn’T Opened An Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I truly like to send easy emails.

Active Campaign Find Who Hasn’T Opened An Email

I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Find Who Hasn’T Opened An Email.

However, adding images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Active Campaign Find Who Hasn’T Opened An Email.

Active Campaign Find Who Hasn’T Opened An Email

But, with some modifications, I can make my email pretty standard. I can make it automatically take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out an excellent email. Active Campaign Find Who Hasn’T Opened An Email.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to remain consistent. That’s one thing to handle when you want to include one image, however when you wish to add a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Find Who Hasn’T Opened An Email. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard design template initially.

Active Campaign Find Who Hasn’T Opened An Email

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Find Who Hasn’T Opened An Email). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, but their email editing experience is slightly much easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Find Who Hasn’T Opened An Email

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Find Who Hasn’T Opened An Email. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Find Who Hasn’T Opened An Email. However choosing an e-mail marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Find Who Hasn’T Opened An Email

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.