Active Campaign Emails Landing In Spam

Active Campaign Emails Landing In Spam

Active Campaign Emails Landing In SpamActive Campaign Emails Landing In Spam

You can also see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a given name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Active Campaign Emails Landing In Spam). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign Emails Landing In Spam

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Emails Landing In SpamActive Campaign Emails Landing In Spam

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send out simple e-mails.

Active Campaign Emails Landing In Spam

I’ve found that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Emails Landing In Spam.

However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Active Campaign Emails Landing In Spam.

Active Campaign Emails Landing In Spam

But, with some modifications, I can make my email quite standard. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually simply typed out a fantastic e-mail. Active Campaign Emails Landing In Spam.

You can’t simply add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to add one image, however when you desire to include several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Emails Landing In Spam. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard design template first.

Active Campaign Emails Landing In Spam

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Emails Landing In Spam). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their templates are limited, which is fine with me, but their email modifying experience is slightly easier in that you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Emails Landing In Spam

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign Emails Landing In Spam. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Emails Landing In Spam. However picking an e-mail marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Active Campaign Emails Landing In Spam

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

Active Campaign Emails Landing In Spam

Active Campaign Emails Landing In Spam

Active Campaign Emails Landing In SpamActive Campaign Emails Landing In Spam

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can trigger an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact sends a type E-commerce and on-site alternatives (readily available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – Active Campaign Emails Landing In Spam.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a form The contact purchases A tag is included to the contact A customized field is updated with a certain value From there, you can create Conditions, to inspect whether the contact has a certain tag or customized field value.

Active Campaign Emails Landing In Spam

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact purchases A date happens A custom field is updated with a certain worth You do not produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I want to build it. Numerous marketers develop extremely easy e-mail sequences for their “e-mail courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to build with ActiveCampaign, but difficult when I was with MailChimp. I do not do that approach. My email course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday early morning. When I first tried this methodology, I was on MailChimp.

Active Campaign Emails Landing In Spam

Here’s the automation I use to welcome new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (Active Campaign Emails Landing In Spam).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees ready for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the very same e-mail to everyone on my list. I desire to send them the appropriate e-mail for their level of engagement – Active Campaign Emails Landing In Spam. Active Campaign Emails Landing In Spam. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently bought the product I pitch in the webinar.

Active Campaign Emails Landing In Spam

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they instantly hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign Emails Landing In Spam.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Active Campaign Emails Landing In Spam

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t advise.

Some customers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve already been removed from the automation using a different automation) – Active Campaign Emails Landing In Spam.

Active Campaign Emails Landing In Spam

Active Campaign Emails Landing In SpamActive Campaign Emails Landing In Spam

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. Active Campaign Emails Landing In Spam. I used to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my emails?” confirmation.