Active Campaign Bigcommerce Sync

Active Campaign Bigcommerce Sync

Active Campaign Bigcommerce SyncActive Campaign Bigcommerce Sync

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their first name. If they don’t, I simply state “Hey there,” (Active Campaign Bigcommerce Sync). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Active Campaign Bigcommerce Sync

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Bigcommerce SyncActive Campaign Bigcommerce Sync

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I really like to send out easy emails.

Active Campaign Bigcommerce Sync

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Bigcommerce Sync.

Nevertheless, adding images is a little bit of a task. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Bigcommerce Sync.

Active Campaign Bigcommerce Sync

However, with some modifications, I can make my e-mail quite standard. I can make it immediately use up the whole window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out a terrific email. Active Campaign Bigcommerce Sync.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to remain constant. That’s something to handle when you want to include one image, however when you wish to include several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Bigcommerce Sync. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard template first.

Active Campaign Bigcommerce Sync

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Bigcommerce Sync). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little easier in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Bigcommerce Sync

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Active Campaign Bigcommerce Sync. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Bigcommerce Sync. But picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Bigcommerce Sync

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

Active Campaign Bigcommerce Sync

Active Campaign Bigcommerce Sync

Active Campaign Bigcommerce SyncActive Campaign Bigcommerce Sync

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can set off an automation, including: When a tag is added When a contact subscribes to a list When a contact sends a kind E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign Bigcommerce Sync.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact submits a kind The contact makes a purchase A tag is added to the contact A custom field is updated with a particular worth From there, you can produce Conditions, to check whether the contact has a specific tag or customized field value.

Active Campaign Bigcommerce Sync

You can likewise develop Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact buys A date happens A customized field is upgraded with a specific value You don’t create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I construct my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I want to build it. Numerous marketers develop really simple e-mail sequences for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to build with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course begins each Monday morning. When I initially attempted this method, I was on MailChimp.

Active Campaign Bigcommerce Sync

Here’s the automation I use to welcome brand-new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Active Campaign Bigcommerce Sync).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t want to send the very same email to every individual on my list. I want to send them the appropriate email for their level of engagement – Active Campaign Bigcommerce Sync. Active Campaign Bigcommerce Sync. Here’s the automation I use to promote an evergreen webinar: First it verifies that they have not currently purchased the product I pitch in the webinar.

Active Campaign Bigcommerce Sync

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign Bigcommerce Sync.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign Bigcommerce Sync

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not suggest.

Some customers don’t have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve currently been eliminated from the automation utilizing a separate automation) – Active Campaign Bigcommerce Sync.

Active Campaign Bigcommerce Sync

Active Campaign Bigcommerce SyncActive Campaign Bigcommerce Sync

The automation then unsubscribes them. My emails also have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. Active Campaign Bigcommerce Sync. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still desire my e-mails?” confirmation.