Active Campaign Api Javascript Example

Active Campaign Api Javascript Example

Active Campaign Api Javascript ExampleActive Campaign Api Javascript Example

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a team member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – Active Campaign Api Javascript Example.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a type The contact buys A tag is contributed to the contact A customized field is upgraded with a specific worth From there, you can develop Conditions, to inspect whether the contact has a specific tag or customized field worth.

Active Campaign Api Javascript Example

You can also create Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or eliminated The contact makes a purchase A date takes place A custom field is updated with a particular worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course precisely how I wish to build it. Lots of online marketers develop very simple e-mail series for their “email courses.” A contact indications up, and after that that contact instantly starts getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a new course begins each Monday early morning. When I initially attempted this method, I was on MailChimp.

Active Campaign Api Javascript Example

Here’s the automation I utilize to welcome new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (Active Campaign Api Javascript Example).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students ready for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same email to everyone on my list. I desire to send them the appropriate e-mail for their level of engagement – Active Campaign Api Javascript Example. Active Campaign Api Javascript Example. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not currently bought the product I pitch in the webinar.

Active Campaign Api Javascript Example

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Api Javascript Example.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the people who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Active Campaign Api Javascript Example

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I don’t advise.

Some subscribers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation utilizing a separate automation) – Active Campaign Api Javascript Example.

Active Campaign Api Javascript Example

Active Campaign Api Javascript ExampleActive Campaign Api Javascript Example

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking made it possible for. This form includes a tag that I use to filter those contacts out. Active Campaign Api Javascript Example. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my emails?” confirmation.

Active Campaign Api Javascript Example

Active Campaign Api Javascript Example

Active Campaign Api Javascript ExampleActive Campaign Api Javascript Example

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I generally do not require a first name to sign up to my list, however often I get a first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (Active Campaign Api Javascript Example). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

Active Campaign Api Javascript Example

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Api Javascript ExampleActive Campaign Api Javascript Example

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send out simple e-mails.

Active Campaign Api Javascript Example

I have actually found that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Api Javascript Example.

However, including images is a little a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still want to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Api Javascript Example.

Active Campaign Api Javascript Example

However, with some changes, I can make my e-mail pretty basic. I can make it automatically take up the whole window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out an excellent email. Active Campaign Api Javascript Example.

You can’t simply add an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you desire to include one image, however when you wish to include a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Api Javascript Example. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template initially.

Active Campaign Api Javascript Example

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Api Javascript Example). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their design templates are limited, which is great with me, however their email editing experience is somewhat simpler because you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Api Javascript Example

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Active Campaign Api Javascript Example. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Api Javascript Example. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Active Campaign Api Javascript Example

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.