“Active Campaign” Affiliate Bonuses

“Active Campaign” Affiliate Bonuses

“Active Campaign” Affiliate Bonuses

To start developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is included When a contact signs up for a list When a contact sends a kind E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Alert a group member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” features – “Active Campaign” Affiliate Bonuses.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a form The contact makes a purchase A tag is added to the contact A custom field is updated with a certain value From there, you can produce Conditions, to check whether the contact has a particular tag or custom field worth.

“Active Campaign” Affiliate Bonuses

You can also develop Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is included or gotten rid of The contact makes a purchase A date occurs A custom field is upgraded with a particular value You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an email course. ActiveCampaign makes it simple for me to develop my e-mail course exactly how I ‘d like to build it. Lots of marketers develop really basic email series for their “email courses.” A contact register, and after that that contact immediately starts getting lessons.

It was easy to build with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that approach. My e-mail course is by hand synced with this countdown timer on my website. You have to register by Friday night, and a brand-new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

“Active Campaign” Affiliate Bonuses

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (“Active Campaign” Affiliate Bonuses).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not desire to send out the exact same e-mail to everyone on my list. I desire to send them the proper e-mail for their level of engagement – “Active Campaign” Affiliate Bonuses. “Active Campaign” Affiliate Bonuses. Here’s the automation I use to promote an evergreen webinar: First it validates that they haven’t currently bought the item I pitch in the webinar.

“Active Campaign” Affiliate Bonuses

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. “Active Campaign” Affiliate Bonuses.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to the individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

“Active Campaign” Affiliate Bonuses

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not suggest.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation using a different automation) – “Active Campaign” Affiliate Bonuses.

“Active Campaign” Affiliate Bonuses

“Active Campaign” Affiliate Bonuses

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. “Active Campaign” Affiliate Bonuses. I used to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out a simple “do you still desire my emails?” verification.

“Active Campaign” Affiliate Bonuses

“Active Campaign” Affiliate Bonuses

“Active Campaign” Affiliate Bonuses

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I usually don’t require a very first name to sign up to my list, however in some cases I get a given name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (“Active Campaign” Affiliate Bonuses). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

“Active Campaign” Affiliate Bonuses

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

“Active Campaign” Affiliate Bonuses

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send easy e-mails.

“Active Campaign” Affiliate Bonuses

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor looks like it was pulled from some free open-source task. “Active Campaign” Affiliate Bonuses.

However, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – “Active Campaign” Affiliate Bonuses.

“Active Campaign” Affiliate Bonuses

But, with some changes, I can make my e-mail quite fundamental. I can make it immediately use up the whole window, and I can modify the typography to be a little larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a terrific e-mail. “Active Campaign” Affiliate Bonuses.

You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain consistent. That’s something to handle when you want to add one image, however when you wish to include a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – “Active Campaign” Affiliate Bonuses. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental design template first.

“Active Campaign” Affiliate Bonuses

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (“Active Campaign” Affiliate Bonuses). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

“Active Campaign” Affiliate Bonuses

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. “Active Campaign” Affiliate Bonuses. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – “Active Campaign” Affiliate Bonuses. However choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve already pointed out.

“Active Campaign” Affiliate Bonuses

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.