“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I usually do not need a given name to register to my list, but often I get a first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I truly like to send out simple emails.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

Nevertheless, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some nice templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

But, with some adjustments, I can make my email quite fundamental. I can make it automatically take up the whole window, and I can modify the typography to be a little bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out a great e-mail. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

You can’t just include an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you want to add one image, but when you wish to include numerous, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, provided you make a basic design template first.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. But selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I generally don’t require a given name to register to my list, but sometimes I get a first name, such as when somebody buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I really like to send basic e-mails.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

I have actually discovered that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

Nevertheless, including images is a bit of a task. You have to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

However, with some changes, I can make my email quite standard. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out a fantastic e-mail. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

You can’t simply include an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to add one image, but when you wish to include several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard design template initially.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is slightly easier in that you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. However selecting an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

To start constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is included When a contact subscribes to a list When a contact sends a type E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Notify an employee Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” functions – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact submits a type The contact purchases A tag is contributed to the contact A custom field is updated with a particular worth From there, you can develop Conditions, to examine whether the contact has a specific tag or custom-made field worth.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact makes a purchase A date takes place A custom-made field is updated with a particular value You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my email course precisely how I ‘d like to build it. Numerous marketers build really basic e-mail sequences for their “email courses.” A contact register, and then that contact right away begins getting lessons.

It was easy to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course starts each Monday morning. When I first attempted this methodology, I was on MailChimp.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

Here’s the automation I use to welcome new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students all set for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the same e-mail to everyone on my list. I wish to send them the suitable e-mail for their level of engagement – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already bought the product I pitch in the webinar.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they register, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to erase inactive customers, which I don’t recommend.

Some customers do not have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have actually been hectic. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they’ve already been eliminated from the automation using a separate automation) – A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign.

A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This kind adds a tag that I use to filter those contacts out. A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign. I used to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send out a basic “do you still want my emails?” confirmation.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

To begin constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is included When a contact subscribes to a list When a contact sends a type E-commerce and on-site options (offered in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a form The contact makes a purchase A tag is contributed to the contact A custom field is upgraded with a particular value From there, you can create Conditions, to examine whether the contact has a specific tag or customized field value.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

You can also create Events, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is included or removed The contact buys A date occurs A customized field is updated with a specific worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course precisely how I want to develop it. Numerous marketers develop extremely basic email sequences for their “e-mail courses.” A contact register, and then that contact right away starts getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I do not do that method. My e-mail course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

Here’s the automation I utilize to welcome brand-new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the same e-mail to every individual on my list. I want to send them the suitable e-mail for their level of engagement – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already acquired the product I pitch in the webinar.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not suggest.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve already been gotten rid of from the automation utilizing a different automation) – “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”.

“A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”

The automation then unsubscribes them. My e-mails also have a link to a type where they can enter their email address to let me understand that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. “A Candidate With An Active Campaign Is Not Allowed To Deny An Endorsement Of Another Campaign”. I used to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” verification.